ActionX offers mobile and cross-screen re-targeting capabilities to brands and mobile app publishers. mParticle’s integration with ActionX enables you forward in-app event data to ActionX for conversion tracking and campaign optimization as well as send audiences created in Audience Manager to ActionX for use in re-targeting and re-engagement campaigns.


In order to enable our integration with ActionX, you’ll need to obtain one or more Advertiser Tokens from ActionX - one for each App that you’re planning to forward audiences to. Please reach out to your contact at ActionX for additional information on how to obtain your Advertising Tokens.

User Identity Mapping

When forwarding audience data to ActionX, mParticle will send the following information - IDFAs for Apple OS, Google Advertising IDs and Android Device IDs for Android, and Facebook IDs, Hashed Emails and if “Use Customer ID” is enabled, Customer ID values.

Configuration Settings

Setting Name Data Type Default Value Description
Advertiser Token string The ActionX Advertiser Token for your app.
Use Customer ID bool True If enabled, mParticle will forward your Customer ID values to ActionX.

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