Adxcel is a marketing performance solution that uses artificial intelligence to discover impactful patterns in marketing data to deliver optimized experiences for your audience.


In order to enable mParticle’s integration with AdXcel you will need to obtain your API Key from your AdXcel Account Manager.

User Identity Mapping

mParticle forwards the following identifiers to AdXcel:

  • IDFA (as a SHA-1 hash)
  • GAID (as a SHA-1 hash)

Configuration Settings

Setting Name Data Type Default Value Description
apikey string Your Adxcel API Key, provided by your account manager.

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