Audience

Adxcel is a marketing performance solution that uses artificial intelligence to discover impactful patterns in marketing data to deliver optimized experiences for your audience.

Prerequisites

In order to enable mParticle’s integration with AdXcel you will need to obtain your API Key from your AdXcel Account Manager.

User Identity Mapping

mParticle forwards the following identifiers to AdXcel:

• IDFA (as a SHA-1 hash)
• GAID (as a SHA-1 hash)

Configuration Settings