Audience

AppLift is a data-driven technology company that empowers mobile app advertisers to acquire and re-engage quality users at scale on a performance basis.

Prerequisites

In order to forward an mParticle audience to AppLift you must have an account in AppLift. To configure your Applift Integration you need the Account Email and the AppLift API key. Please reach out to your Applift Account Manager for more information on how to obtain your API key. You must also create an audience on the Applift side first, and get the Applift Audience ID. This is required for mParticle’s connection settings.

User Identity Mapping

When forwarding audience data to AppLift, mParticle will send IDFAs and Google Advertising IDs in both raw and SHA-1 hash forms.

Configuration Settings

Setting Name Data Type Default Value Description
Account Email string AppLift Account Email
API Key string AppLift API Key which you can obtain from your AppLift Account Manager.

Connection Settings

Setting Name Data Type Default Value Description
Applift Audience ID integer AppLift Audience ID which you can obtain from your AppLift Account Manager.

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