DataLift Retargeting helps our advertisers re-engage with their loyal and paying users for their mobile apps on a performance basis.

Supported Features

  • Re-Targeting
  • Custom Events
  • eCommerce Events


In order to enable mParticle’s integration with AppLift, you will need to work with your AppLift Account Manager to obtain your AppLift API Key for configuration.

Data Processing Notes

Applift will not accept data more than 24 hours old.

Supported User Identities

mParticle will forward the following IDs to Applift if available:

  • Google Advertising ID (GAID) - Raw and SHA1 Hashed
  • Apple Advertising ID (IDFA) - Raw and SHA1 Hashed

Supported Events

  • App Event
  • eCommerce
  • Session Start

Configuration Settings

Setting Name Data Type Default Value Description
API Key string AppLift API Key which you can obtain from your AppLift Account Manager

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