DataLift Retargeting helps our advertisers re-engage with their loyal and paying users for their mobile apps on a performance basis.
In order to enable mParticle’s integration with AppLift, you will need to work with your AppLift Account Manager to obtain your AppLift API Key for configuration.
Applift will not accept data more than 24 hours old.
mParticle will forward the following IDs to Applift if available:
|Setting Name||Data Type||Default Value||Description|
||AppLift API Key which you can obtain from your AppLift Account Manager|
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