Arbor operates the first marketplace for people-based data, enabling publishers and app developers to value and fully monetize location data in a privacy friendly, transparent manner.

Supported Features

  • Event Forwarding


In order to enable the integration with Arbor, you will need to work with your Arbor technical manager to obtain your API Key and Placement ID for mParticle configuration.

  • To sell location data, you must have a minimum of 50,000 daily active users, with 20 data points per user per day, in the United States.
  • For match data, you must collect user email address, which is then hashed to be privacy safe before sending to Arbor.

Configuration Settings

Setting Name Data Type Default Value Description
API Key string The API key is used for Arbor API authentication. To obtain an API Key, please contact your Arbor technical manager.
Placement ID integer Placement ID is unique to each publisher. To obtain a Placement ID, please contact your Arbor technical manager.

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