Drawbridge: Our award-winning patented technology is helping us map the cross-device universe and power a more personalized internet for everyone. Connect with people, not devices.


To set up the Drawbridge integration, you will need your Drawbridge API Key.

Supported User Identities

mParticle will forward the following IDs to Drawbridge if available:

Device IDs

  • Android ID
  • Google Advertising ID (GAID)
  • Google Cloud Messaging Token
  • Apple Advertising ID (IDFA)
  • Apple Vendor ID (IDFV)
  • Apple Push Notification Token

User IDs

  • Customer ID
  • Email
  • Facebook ID
  • Google ID
  • Microsoft ID
  • Other
  • Twitter ID
  • Yahoo ID

Configuration Settings

Setting Name Data Type Default Value Description
API Key string Your API key issued by Drawbridge.

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