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Event

Facebook Atlas is an ad server that also allows ad buyers to measure, target, and optimize digital and mobile ads.

Supported Features

  • Re-Targeting
  • Measurement

Prerequisites

In order to enable mParticle’s integration with Facebook Atlas, you will need a Facebook Atlas account to obtain your Universal Tag ID.

Event Data Mapping

mParticle’s integration forwards the following event types to Facebook Atlas:

Event Type Event Mapping
App Event event=app_event, app_event_name={appEvent.EventName}, app_event_type={appEvent.CustomEventType}. All other event attributes passed to mParticle with the event are passed to Facebook Atlas as attribute=value pairs.
Application State Transition event=app_transition_event, app_transition_type={transition type}
Commerce Events event=commerce_event, app_event_name={commerceEvent.EventName}. All other event attributes passed to mParticle with the event are passed to Facebook Atlas as attribute=value pairs.
Opt Out event=opt_out_event
Screen View event=screen_view_event, screen_view_name={screenViewEvent.ScreenName}

Connection Settings

Setting Name Data Type Default Value Platform Description
Facebook Application ID string iOS, Android, tvOS The App ID found on your Facebook application’s dashboard
Facebook Application Secret string iOS, Android, tvOS The App Secret found on your Facebook application’s dashboard
Pixel ID string Web Facebook Pixel ID
Send Activate On string ast iOS, Android, tvOS Specifies whether to send Facebook activate and deactivate messages based on mParticle application state transition messages or session start messages
Limit Event and Data Usage bool False iOS, Android, tvOS Sets whether data sent to Facebook should be restricted from being used for purposes other than analytics and conversions, such as targeting ads