Facebook Atlas is an ad server that also allows ad buyers to measure, target, and optimize digital and mobile ads.
In order to enable mParticle’s integration with Facebook Atlas, you will need a Facebook Atlas account to obtain your Universal Tag ID.
mParticle’s integration forwards the following event types to Facebook Atlas:
| Event Type | Event Mapping |
|---|---|
| App Event | event=app_event, app_event_name={appEvent.EventName}, app_event_type={appEvent.CustomEventType}. All other event attributes passed to mParticle with the event are passed to Facebook Atlas as attribute=value pairs. |
| Application State Transition | event=app_transition_event, app_transition_type={transition type} |
| Commerce Events | event=commerce_event, app_event_name={commerceEvent.EventName}. All other event attributes passed to mParticle with the event are passed to Facebook Atlas as attribute=value pairs. |
| Opt Out | event=opt_out_event |
| Screen View | event=screen_view_event, screen_view_name={screenViewEvent.ScreenName} |
| Setting Name | Data Type | Default Value | Platform | Description |
|---|---|---|---|---|
| Facebook Application ID | string |
iOS, Android, tvOS | The App ID found on your Facebook application’s dashboard | |
| Facebook Application Secret | string |
iOS, Android, tvOS | The App Secret found on your Facebook application’s dashboard | |
| Pixel ID | string |
Web | Facebook Pixel ID | |
| Send Activate On | string |
ast | iOS, Android, tvOS | Specifies whether to send Facebook activate and deactivate messages based on mParticle application state transition messages or session start messages |
| Limit Event and Data Usage | bool |
False | iOS, Android, tvOS | Sets whether data sent to Facebook should be restricted from being used for purposes other than analytics and conversions, such as targeting ads |