Gimbal helps brands and agencies perfect their marketing relevance for consumers with data.

The Gimbal integration supports the iOS and Android platform.

Supported Features

  • Event Forwarding


To set up the Gimbal integration, you will need your Gimbal API Key.

Supported User Identities

mParticle will forward the following IDs to Gimbal:

  • GAID (Google Advertising ID)
  • IDFA (Apple Advertising ID)

Data Processing Notes

Gimbal will not accept data more than 24 hours old.

Supported Events

  • App Event
  • Application State Transition
  • Commerce Event
  • Crash Report
  • Push Registration
  • Screen View
  • Session Start / End
  • User Attribute Change
  • User Identity Change

Configuration Settings

Setting Name Data Type Default Value Description
Server API Key string You can get a Server API Key by signing up for an account at

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