CategoriesView All

Audience

iotec is a leading Intent Marketing Platform dedicated to bringing the transformative power of machine learning to all aspects of digital marketing. By tracking and analyzing customer intent at every touchpoint, iotec enables brands to understand and intelligently act and react in real context, and real time.

Prerequisites

In order to enable our integration with iotec, you’ll need to obtain your API Key from your iotec Account Manager for mParticle configuration.

User Identity Mapping

When forwarding audience data to iotec, mParticle will send IDFAs and Google Advertising IDs.

Configuration Settings

Setting Name Data Type Default Value Description
IO API Key string IO API Key. This can be obtained through your account manager.

Connection Settings

Setting Name Data Type Default Value Description
IO Audience ID string Audience ID identifying the audience to IO. This can be obtained through your account manager.