Integrations
iotec is a leading Intent Marketing Platform dedicated to bringing the transformative power of machine learning to all aspects of digital marketing. By tracking and analyzing customer intent at every touchpoint, iotec enables brands to understand and intelligently act and react in real context, and real time.
In order to enable our integration with iotec, you’ll need to obtain your API Key from your iotec Account Manager for mParticle configuration.
When forwarding audience data to iotec, mParticle will send IDFAs and Google Advertising IDs.
| Setting Name | Data Type | Default Value | Description |
|---|---|---|---|
| IO API Key | string |
IO API Key. This can be obtained through your account manager. |
| Setting Name | Data Type | Default Value | Description |
|---|---|---|---|
| IO Audience ID | string |
Audience ID identifying the audience to IO. This can be obtained through your account manager. |
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