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Audience

Focusing on programmatic mobile performance advertising, Manage offers solutions for media buying, campaign planning, execution and optimization.

Prerequisites

In order to forward an mParticle audience to Manage you will need to work with your Manage Account Manager to get the Configuration Settings - API Key and Suppressions IDs.

User Identity Mapping

When forwarding audience data to Manage, mParticle will send the following identifiers where available:

  • Android ID
  • GAID (Google Advertising ID)
  • IDFA (Apple Advertising ID)
  • IDFV (Apple Vendor ID)

Configuration Settings

Setting Name Data Type Default Value Description
API Key string Manage API Key

Connection Settings

Setting Name Data Type Default Value Description
Suppression ID string Campaign ID to be used for a suppression audience