Audience

RevX is an app retargeting platform that powers growth for mobile businesses through audience intelligence, programmatic media, personalized ads and ROI optimization. RevX supports the iOS and Android platforms.

Prerequisites

To set up the RevX integration, you will need your:

  • Advertiser ID - Available from your RevX Account Manager or Account Dashboard.
  • Pixel ID - Available from your RevX Account Manager or Account Dashboard.
  • Business Vertical. Available from your RevX Account Manager.

User Identity Mapping

When forwarding audience data to RevX, mParticle will send:

Device IDs

  • GAID (Google Advertising ID)
  • IDFA (iOS Advertising ID)

User IDs

  • Customer ID
  • Email address
  • Facebook ID
  • Other

Configuration Settings

Setting Name Data Type Default Value Description
Advertiser ID string Advertiser ID shared by RevX Account Manager. You can pick this up from your RevX Dashboard as well.
Pixel ID string Data Pixel ID shared by RevX Account Manager. You can pick this up from your RevX Dashboard as well.
Business Vertical string Business Vertical shared by RevX Account Manager.

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