Simplaex develops the world’s most advanced Artificial Intelligence-powered user classification technology, enabling ROI-positive retargeting campaigns based on a unified understanding and valuation of consumer behavior.

The Simplaex integration supports the iOS, and Android platforms.

Supported Features

  • Event Forwarding


To set up the Simplaex integration, you will need your Application Identifier from your Simplaex Account Manager.

Supported Device Identities

mParticle will forward the following Device IDs to Simplaex:

  • Google Advertising ID (GAID)
  • Apple Advertising ID (IDFA)

Supported User Identities

mParticle will forward the following User IDs to Simplaex:

  • Customer ID

Data Processing Notes

Simplaex will not accept data more than 24 hours old.

Supported Events

  • Application State Transition
  • Attribution
  • App Event
  • Commerce Event
  • Error
  • Privacy Setting Change
  • Push Message Open
  • Push Subscription
  • Screen View
  • Session Start / End
  • User Attribute Change
  • User Identity Change

Configuration Settings

Setting Name Data Type Default Value Description
Application Identifier string Please enter the app identifier provided by your Simplaex account manager.

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