TUNE was acquired by Branch in 2018 and this integration is now deprecated.

If you’re looking to send data from mParticle to Branch please use the

  • Client-side integration here
  • Server-to-server integration here.

If you’re looking to send data from Branch to mParticle please refer to Branch’s docs here.

Input Data Details

The following types of data can be configured to be sent from Tune to mParticle:

  • Attribution

Event Mapping

Tune events are mapped as follows:

  • Event Type = Custom Event
  • Custom Event Type = attribution
  • Event Name = attribution

Attribute Mapping

Attributes are mapped as follows:

Attribution Field mParticle Mapping Tune Macro Used
ios_idfa IDFA Device ID {ios_ifa}
ios_idfv IDFV Device ID {ios_ifv}
android_id Android ID Device ID {android_id}
android_advertising_id Android Advertising ID Device ID {google_aid}
customer_id Customer ID User Identity {user_id}
publisher Publisher custom event attribute {publisher_name}
campaign Campaign custom event attribute {publisher_sub_campaign}
ts Unix time in milliseconds {timestamp}

Publisher name and campaign attributes may not be present for some events, such as organic installs.


Configure the Tune Input:

  1. Select Directory, and click the Tune tile
  2. Click Add Tune to Setup
  3. Select the Input Feed Integration Type and click Add to Setup
  4. Select the Tune input configuration group to specify the configuration parameters:

    • Configuration Name
    • Act as Application
  5. Click Create
  6. Copy the Token

Follow these instructions to configure the postback in Tune.

  1. Select Partners > Integrated Partners
  2. Search for mParticle
  3. Click Enable
  4. Click Postbacks, Add Postback URL and specify the mParticle specific parameters:

    • For Postback Template, select install
    • Enter the mParticle Token, copied from above
    • Be sure to leave the Only send data attributed to mParticle, unchecked
    • For Event Name, select Install
    • For the HTTP Method, select GET
  5. Click Save

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