TVSquared is the gold standard for TV measurement and optimization.

Supported Features

  • Event Forwarding


To set up the TVSquared integration, you will need the Site ID for your TVSquared account.

Data Processing Notes

TVSquared will not accept data more than 24 hours old.

mParticle forwards the following identifiers to TVSquared, where available:

  • GAID (Google Advertising ID)
  • IDFA (iOS Advertising ID)
  • Customer ID
  • Google ID
  • Facebook ID
  • Other

Supported Events

  • Application State Transition
  • Attribution Events
  • Commerce Events
  • Custom Event
  • Error
  • Opt Out
  • Push Subscription
  • Screen View
  • Session Start
  • User Attribute Change
  • User Identity Change

Configuration Settings

Setting Name Data Type Default Value Description
TVSquared Site ID string Your TVSquared Site ID. Email if you need assistance.

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