Urban Airship helps you drive loyalty, engagement, and revenue in your app and beyond. Urban Airship provides push messaging services, including segmentation and targeting capabilities.

mParticle supports limited event forwarding to Urban SDK via our Events API or via Feeds, but to send native app data to Urban Airship, and to take advantage of the full feature set of Urban Airship, you must install the Urban Airship Kit. mParticle will not forward data from a mobile device unless the Urban Airship kit is present.

Kit Integration

mParticle’s client-side Kit integrations for iOS and Android were built in partnership with Urban Airship and support the full feature-set of the Urban Airship platform. The integration will bundle Urban Airship’s native SDK as an add on to the mParticle core SDKs, and as with all integrations allows for server-side dynamic enable/disable, configuration, and filtering.

The Kit integrations perform the following automatically by mapping mParticle’s APIs onto the analogous Urban Airship APIs:

  • Initialization of the Urban Airship SDK with your key and secret configured via mParticle
  • Push registration, display, as well as push-open analytics
  • User attributes, tags, and identities
  • eCommerce and in-app events
  • Google Play Install referrer forwarding (Android only)
  • Automatic tagging based on events and user attributes (see below)

The source code to each kit is available if you would like to learn exactly how the above mappings occur:

The features above can be leveraged entirely via mParticle’s APIs. All other features of the Urban Airship SDK, such as the message-center, are still supported by the kit integration by making direct API calls to the Urban Airship SDK.

1. Add the Kit to your app

This step will add the mParticle SDK (if not present already), the Urban Airship SDK, along with the Urban Airship kit, which acts as a bridge between the two SDKs. See the Cocoapods and Gradle examples below, and reference the Apple SDK and Android SDK GitHub pages to learn more about kits.

source ''

# Uncomment the line below if you're using Swift or would like to use dynamic frameworks (recommended but not required)
# use_frameworks!

target '<Your Target>' do
    pod 'mParticle-UrbanAirship', '~> 6'
//sample build.gradle
dependencies {
    //add the Urban Airship Kit to your app's dependencies
    compile ('com.mparticle:android-urbanairship-kit:4.+')
// Urban Airship is not supported via mParticle's web SDK at this time.

2. Enable Urban Airship

In the Urban Airship platform:

  1. Sign in to your Urban Airship account.

  2. Create a new app if necessary, or use an existing app.

    Note: Part of Urban Airship’s wizard for setting up a new app involves sending a test message to your app. This process assumes you are using the regular Urban Airship SDK instead of mParticle. You will not receive a test message in your app at this stage but, in order to proceed with setting up your app, you need to ‘confirm’ that you received the test push notification, when asked by the setup wizard.

  3. Navigate to the “APIs & Integrations” page for your app, and record your “App Key,” “App Secret,” and “App Master Key.”

In the mParticle platform, create an Urban Airship output configuration:

  1. Select Directory, and click the Urban Airship tile
  2. Click Add Urban Airship to Setup
  3. Select the Output Event Integration Type and click Add to Setup
  4. Select the Urban Airship output configuration group to configure an output event configuration
  5. Enter a Configuration Name and your Urban Airship configuration settings and click Save

    • App Key
    • App Secret
    • App Master Secret

Connect inputs to the Urban Airship output configuration:

  1. Select Connections -> Connect
  2. Select the Input for the connection definition
  3. Click Connect Output
  4. Select the Urban Airship configuration
  5. Enter the connection specific settings - see Urban Airship User Tags for additional configuration details.
  6. Toggle the Status to Sending
  7. Click Save

The steps accomplish the equivalent of Urban Airship’s quickstart guide - after this you’ll be setup to track session, events, and much more!

3. Push Notifications

As long as the Urban Airship Kit is included in your app, mParticle will pass any Push Notifications from Urban Airship to the kit for display. However, you will need to provide credentials in the Urban Airship dashboard.

See the main iOS and Android Push Notification documentation for more detail.


For Android push notifications you will need to provide your Server Key to Urban Airship. See Urban Airship’s Android push guide for more.


For iOS push notifications you will need to upload your APNs Push SSL certificate to Urban Airship. See the Urban Airship documentation for more.

iOS 10 Service Extension

In case you’re integrating with Urban Airship and need to implement a Service Extension for user notifications, please refer to this documentation:

Urban Airship User Tags

Urban Airship tags can be used to easily group your users. Use them to track categories of interest, preferences, user behaviors and more. Each device can have multiple tags, and each tag can represent millions of devices.

mParticle has directly analogous user attribute and tag APIs, which mParticle’s kit integration maps onto Urban Airship’s tag APIs. If there are some attributes that you would not like to map as tags, you may filter them individually via mParticle’s data filtering.

Mapping Events and Event Attributes to Tags

The mParticle kit integration can automatically set Urban Airship tags when particular events and/or event attributes are detected. When enabling and configuring Urban Airship, you may select the events that you’ve sent to mParticle in the past, and customize exactly which tag(s) those events should trigger. In the screenshot below, when an event named “Map View” is fired, mParticle will set the tag “my tag” within the Urban Airship platform and when an event attributed named “Transaction Id” is seen, mParticle will set the tag “transaction”.

Urban Airship tag configuration

Event Mapping

Mapping of mParticle events to Urban Airship events occurs automatically. mParticle eCommerce events (i.e. MPCommerceEventActionAddToCart or Product.ADD_TO_CART) are mapped to Urban Airship events as follows:

mParticle Product Action Event Urban Airship Mapped Name
Purchase purchased
Add To Cart added_to_cart
Click browsed
Add to Wishlist starred_item

Lifetime value events are forwarded to Urban Airship.

Configuration Settings

Setting Name Data Type Default Value Description
App Key string Urban Airship generated string identifying the app setup. Used in the application bundle.
App Secret string Urban Airship generated string identifying the app setup secret. Used in the application bundle.
App Master Secret string Urban Airship generated string used for Events API access. This should never be shared or placed in an application bundle.

Connection Settings

Setting Name Data Type Default Value Platform Description
Notification Icon Name string Application Icon Android Name of the drawable resource to use for the notification icon, e.g., ic_notification.
Named User ID Type string none All The user identity which will be forwarded to Urban Airship as the named user ID
Notification Accent Color string System default Android Accent color to be used when constructing the notification, e.g., #ff0000.
Event Names that map to User Tags Custom Field All Define the mapping of mParticle event names to the corresponding UrbanAirship tags.
Event Attributes that map to User Tags Custom Field All Define the mapping of mParticle event attributes to the corresponding UrbanAirship tags.
Enable Tags bool True All If enabled, tags will be sent to Urban Airship.
Send all user attributes as tags bool False All If enabled, all user tags and user attributes will be forwarded to Urban Airship as tags. If not enabled, only user tags will be forwarded to Urban Airship. This setting is dependent on the value of the ‘Enable Tags’ setting.

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