{"componentChunkName":"component---src-templates-markdown-template-jsx","path":"/guides/audiences/early-access/examples/","result":{"data":{"pageMetadata":{"title":"Combining Inclusive and Exclusive Audiences","path":"/guides/audiences/early-access/examples/","sourceCode":null,"metadataParent":{"title":"Inclusive & Exclusive Audiences (Early Access)","path":"/guides/audiences/early-access/","sourceCode":null,"hasVersionPicker":null,"metadataChildren":[{"title":"Inclusive & Exclusive Audiences Overview","path":"/guides/audiences/early-access/overview/","order":1,"label":null},{"title":"Using Logic Blocks in Audiences","path":"/guides/audiences/early-access/user-guide/","order":2,"label":null},{"title":"Combining Inclusive and Exclusive Audiences","path":"/guides/audiences/early-access/examples/","order":3,"label":null},{"title":"Inclusive & Exclusive Audiences FAQ","path":"/guides/audiences/early-access/faq/","order":4,"label":null}],"metadataParent":{"title":"Audiences","path":"/guides/audiences/","metadataChildren":[{"title":"Audiences Overview","path":"/guides/audiences/overview/","order":1,"label":null},{"title":"Create an Audience","path":"/guides/audiences/create-an-audience/","order":2,"label":null},{"title":"Connect an Audience","path":"/guides/audiences/connect-an-audience/","order":3,"label":null},{"title":"Manage Audiences","path":"/guides/audiences/manage-audiences/","order":4,"label":null},{"title":"Audience Insights","path":"/guides/audiences/audience-insights/","order":5,"label":null},{"title":"Audience Sharing","path":"/guides/audiences/audience-sharing/","order":6,"label":null},{"title":"Match Boost","path":"/guides/audiences/match-boost/","order":7,"label":null},{"title":"Inclusive & Exclusive Audiences (Early Access)","path":"/guides/audiences/early-access/","order":8,"label":null},{"title":"Audience Expansion","path":"/guides/audiences/audience-expansion/","order":8,"label":null},{"title":"Predictive Audiences","path":"/guides/audiences/predictive-audiences/","order":10,"label":null},{"title":"Composable Audiences","path":"/guides/audiences/composable-audiences/","order":11,"label":null}],"metadataParent":{"title":"Guides","path":"/guides/","metadataChildren":[{"title":"Platform Overview","path":"/guides/platform-overview/","order":0.5,"label":null},{"title":"Getting Started","path":"/guides/getting-started/","order":1,"label":null},{"title":"mParticle Agent","path":"/guides/mparticle-agent/","order":1.5,"label":null},{"title":"Oversight","path":"/guides/oversight/","order":2,"label":null},{"title":"Data Platform","path":"/guides/data-platform/","order":3,"label":null},{"title":"Data Warehouse","path":"/guides/data-warehouse/","order":4,"label":null},{"title":"Customer 360","path":"/guides/customer-360/","order":5,"label":null},{"title":"Analytics","path":"/guides/analytics/","order":6,"label":null},{"title":"Audiences","path":"/guides/audiences/","order":7,"label":null},{"title":"Settings","path":"/guides/settings/","order":8,"label":null},{"title":"Troubleshooting mParticle","path":"/guides/troubleshooting/","order":10,"label":null},{"title":"Default Service Limits","path":"/guides/default-service-limits/","order":11,"label":null},{"title":"Glossary","path":"/guides/glossary/","order":12,"label":null}],"metadataParent":null}}}},"markdownRemark":{"html":"\n

Following is a realistic scenario in which logic blocks are used to create a complex audience group that contains both inclusive and exclusive audiences. Combining inclusive and exclusive audiences using logic blocks is useful when you want inclusive behavior at one level and exclusive behavior inside nested logic blocks. This is most helpful when:

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Use this approach when you want to treat some cohorts as inclusive for targeting and personalization, while still enforcing exclusivity for certain audiences that should never overlap, such as subscription level.

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Before continuing, make sure you understand what logic blocks are and how they create exclusivity between audiences as described in the Overview.

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\n \n \n \n \n \n \n \n Example: Genre-Based Audiences with Subscription Tiers

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As an example, imagine you run the marketing campaigns for a streaming service and want to build audiences based on the genres viewers watch and their subscription tier.

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Viewers should be added to multiple genre-specific audiences (like Comedy and Drama) based on their viewing behavior. However, within each genre, a viewer should only be added to a single subscription tier audience: either Basic Subscribers or Premium Subscribers.

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\n \n \n \n \n \n \n \n Business Scenario

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The streaming service wants to:

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\n \n \n \n \n \n \n \n Expected Behavior

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After completing this example:

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\n \n \n \n \n \n \n \n Step 1: Create the audience group

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First, create your audience group:

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    \n
  1. Select Audiences in the left-hand navigation.
    2. \n
  2. Click New Audience. In Create Audience, under Start from scratch, open Select Audience Source, select Platform under In-Platform Audience, and click Next.
    3. \n
  3. In Create Audience Group, enter an Audience Name, like “Movie Viewers”, and select the data inputs needed to provide user and event data under Audience Group Inputs.
    4. \n
  4. Click Create.
    5. \n
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\n \n \n \n \n \n \n \n Step 2: Create the genre audiences

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    \n
  1. After creating the audience group, you are automatically taken to the Audience Builder. Here, you can create your first genre-based audience.
    2. \n
  2. Note that the audience name is automatically populated with the name of your audience group. Replace this with the name of your first genre-based audience, like “Comedy Viewers”.
    3. \n
  3. Add the necessary event or user-based membership criteria to collect all users who have viewed a comedy movie. For example: Users who watched a comedy movie in the last 30 days.
    4. \n
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    \n
  1. Using the Add path button, create the three remaining genre-based audiences: Drama Viewers, Horror Viewers, and Romantic Comedy Viewers. Each of these audiences should be a direct child of the audience group inputs.
    2. \n
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As soon as you add the second genre-based audience (Drama Viewers), a logic block will be drawn around your two audiences. As you continue to add your genre audiences, they are automatically added to this same logic block. This allows for inclusivity between audiences: a viewer who watches both comedy and drama will be added to both Comedy Viewers and Drama Viewers.

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\"Audience

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\n \n \n \n \n \n \n \n Step 3: Add subscription tier audiences for each genre

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Next, you will create two subscription tier audiences under each genre: one for Basic Subscribers and one for Premium Subscribers.

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    \n
  1. Click the + button beneath the Comedy Viewers audience and click Audience.
    2. \n
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\"Add

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    \n
  1. Select Start from Scratch and click Next.
    2. \n
  2. Enter a name, like “Comedy: Basic Subscribers”, and enter your membership criteria. For example: Users where subscription-tier is basic.
    3. \n
  3. Using the Add path button beneath the Comedy Viewers audience, create another audience for your premium subscribers. Note that both subscription tier audiences are contained in a new logic block called Block 1. To prevent overlap between these two audiences, we need to create a new logic block.
    4. \n
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\"Two

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    \n
  1. Click the action menu icon on Comedy: Basic Subscribers, and select Move.
    2. \n
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\"Action

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    \n
  1. This opens the Move Audience window where we can create a new logic block. Select Create New Logic Block and accept the suggested name: “Comedy: Basic Subscribers”.
    2. \n
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\"Creating

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    \n
  1. Click Create and Move to create a new logic block named “Comedy: Basic Subscribers” and move your audience into this block. Now, you will see two logic blocks, one titled Block 1 and the new logic block titled “Comedy: Basic Subscribers”. We can rename Block 1 to something more descriptive by clicking the three-dot action menu icon next to the block title and clicking Edit Logic & Priority.
    2. \n
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\"Edit

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    \n
  1. In the Update Logic Blocks window, enter a more descriptive name for Block 1, like “Comedy: Premium Subscribers”. This window also allows you to modify the priority for your logic blocks. Since we only need two logic blocks to separate our viewers into subscription tiers, the block priority won’t impact our audiences. In more complex cases the block priority determines which block’s audiences a user is added to when they qualify for more than one, with higher priority blocks being assessed first.
    2. \n
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\"Renaming

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    \n
  1. Now, the Comedy Viewers audience has two child audiences: Comedy: Premium Subscribers and Comedy: Basic Subscribers. These two audiences are exclusive: members of Comedy Viewers will be separated into each audience according to their subscription, with no overlap between the two.
    2. \n
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\"Comedy

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Repeat this process to create Premium and Basic Subscriber audiences for each of the remaining genres: Drama, Horror, and Romantic Comedy.

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For each genre:

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    \n
  1. Create two subscription tier audiences (Basic and Premium) as children of the genre audience
    2. \n
  2. Move one of them into a new logic block
    3. \n
  3. Rename the logic blocks appropriately
    4. \n
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Your final structure should look like this:

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\"Complete

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\n \n \n \n \n \n \n \n Understanding Exclusivity Between Logic Blocks

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It’s important to remember that logic blocks are only exclusive relative to other sibling logic blocks under the same parent audience. In other words, Comedy: Premium Subscribers and Comedy: Basic Subscribers will never share users.

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However, if a user has a basic subscription and watches both comedy and drama, they will appear in both the Comedy: Basic Subscribers and Drama: Basic Subscribers audiences.

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\n \n \n \n \n \n \n \n Step 4: Validate your audience configuration

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You can use Audience Preview to validate your audience configuration:

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\n \n \n \n \n \n \n \n Additional Patterns

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The genre + subscription tier pattern demonstrated in this example can be applied to many other scenarios:

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\n \n \n \n \n \n \n \n Product Lines + Customer Segments

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Create inclusive audiences for different product lines (Electronics, Home Goods, Apparel) with exclusive customer segments within each line (New Customers, VIP Customers, At-Risk Customers).

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Use case: Send product-specific promotions while ensuring customers only receive messaging appropriate to their current lifecycle stage for each product line.

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\n \n \n \n \n \n \n \n Geographic Regions + Offer Types

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Create inclusive audiences for different geographic regions (Northeast, Southeast, Midwest) with exclusive offer types within each region (Standard Offer, Premium Offer, Limited-Time Offer).

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Use case: Run region-specific campaigns while controlling which offer each user receives based on priority rules within their region.

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\n \n \n \n \n \n \n \n Campaign Types + User Lifecycle Stages

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Create inclusive audiences for different campaign types (Email Campaign, Push Campaign, In-App Campaign) with exclusive lifecycle stages within each type (Active, Dormant, Churned).

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Use case: Run multiple campaign types simultaneously while ensuring users only receive messaging appropriate to their current lifecycle stage for each campaign type.

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\n \n \n \n \n \n \n \n Troubleshooting

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\n \n \n \n \n \n \n \n Users Appearing in Multiple Exclusive Audiences

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If a user appears in multiple audiences that should be exclusive:

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\n \n \n \n \n \n \n \n Users Not Appearing in Expected Audiences

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If a user is missing from an expected audience:

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\n \n \n \n \n \n \n \n Logic Block Not Appearing

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If logic blocks are not visible in the Audience Group Editor:

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