Audience

Optimizely is a digital experience platform company that offers tools for website hosting, commerce, digital optimization, and customer data solutions.

Prerequisites

To set up the Optimizely Audience integration, contact your Optimizely account manager to receive your API Key.

Supported User Identities

mParticle will forward the following User IDs to Optimizely:

• Email
• Mobile Number
• Phone Number 2
• Phone Number 3
• Other
• Other2-10

Configuration Settings

Setting Name	Data Type	Default Value	Description
API Key	string		Secret key to use the API, provided by Optimizely
User ID	string	email	The User Identity you would like to map to Optimizely’s userId field