The most common way of including mParticle’s JavaScript code on your webpage is by embedding our snippet in the <head> tag of your page. This snippet automatically fetches the necessary code for the core mParticle web SDK, plus the necessary client-side code for any enabled integrations, from mParticle’s CDN.

For most clients, including the snippet on their page, as detailed in the Getting Started section, will be the best way to instrument their web properties.

However, from version 2.9.5 of the Web SDK, mParticle gives you the ability to self-host the SDK, by installing it to your JavaScript project via NPM.

Who should consider self-hosting?

There are two key reasons why you might want to self-host:

  • For security reasons, you don’t want to add any externally hosted code to your page at runtime. Installing the SDK via NPM allows you to specify which version of the mParticle SDK and any kits you want to include in your project. Note that while the core mParticle SDK can be bundled, most integration kits still rely on fetching third-party SDKs dynamically.
  • You want granular control over page load speed. Self-hosting allows you to use your preferred CDNs and minification strategies so you can optimize for fast delivery in key locations, as well as minimizing the number of round-trip requests required to load your page.


1 - Install the SDK to your project

In your project folder, install the main package, plus client-side code for any integrations you want to include, from the command line.

npm i @mparticle/web-sdk
npm i @mparticle/web-mixpanel-kit

2 - (Optional) Edit your package.json

By default, mParticle packages will be added to your package.json with a caret version statement such as "^2.9.5-rc.3". This allows you to automatically upgrade to a new version, as long as the left-most number isn’t incremented.

For example, if your package.json includes the following dependency: "@mparticle/web-sdk": "^2.9.5-rc.3", an npm install might install version 2.9.7, but not version 3.0. If you wish, you can edit your dependency to an exact version.

3 - Create a config object

Config options are the same as described in the Getting Started guide.

mParticleConfig = {
   isDevelopmentMode: true,
   identifyRequest: {
      userIdentities: { email: '', customerid: '' }
   identityCallback: myIdentityCallback

4 - Initialize the SDK

When using the mParticle snippet, the SDK will automatically initialize itself on load. If you switch to self-hosting, you will need to explicitly initialize the SDK in your code.

The mParticle.init() method requires your API key, and the config object created in step 3.

mParticle.init("YOUR_API_KEY", mParticleConfig)

Full initialization Examples

// your main index.js file

import mParticle from '@mparticle/web-sdk';
import mixpanelKit from '@mparticle/web-mixpanel-kit'

function myIdentityCallback(result) {
var mParticleConfig = {
   isDevelopmentMode: true,
   identifyRequest: {
      userIdentities: { email: '', customerid: '' }
   identityCallback: myIdentityCallback


mParticle.init('apiKey', mParticleConfig)


Adding new integrations

With the exception of “webhook” style integrations that accept raw JSON in mParticle’s batch format, almost all web integrations require a client-side kit. If you use the snippet, the process of fetching these client side kits is handled for you automatically when you enable an integration in the mParticle UI.

If you are self-hosting, you will need to manually add each new integration to your source code before you can successfully enable the integration. You can find a full list of kit packages by searching npm for @mparticle


In accordance with standard practice for NPM packages, the mParticle library is not minified, when installed via NPM. It is assumed that you will be minifying your app bundle as part of your deployment process.

NPM Web-Kit Package Names

While most of our web-kits have been developed internally and so follow a similar npm naming format (@mparticle/web-PARTNERNAME-kit), we encourage partners to develop kits as well. These partner-built kits will not have the same naming convention. Please ensure to double check the npm package names below to ensure you install the proper one:

Partner Kit NPM Package Name
Adobe (Client) @mparticle/web-adobe-client-kit
Adobe (Server Side) @mparticle/web-adobe-server-kit
Amplitude @mparticle/web-amplitude-kit
Bing Ads @mparticle/web-bing-ads-kit
Braze/Appboy @mparticle/web-appboy-kit
Branch branch-mparticle-web-kit
Criteo @mparticle/web-criteo-kit
Device Match @mparticle/web-device-match-kit
Dynamic Yield @mparticle/web-dynamic-yield-kit
Facebook @mparticle/web-facebook-kit
Google Analytics @mparticle/web-google-analytics-kit
Google Ad Words @mparticle/web-adwords-kit
Google Double Click @mparticle/web-double-click-kit
Google Tag Manager @mparticle/web-google-tag-manager-kit
Inspectlet @mparticle/web-inspectlet-kit
Intercom @mparticle/web-intercom-kit
Kissmetrics @mparticle/web-kissmetrics-kit
Leanplum @mparticle/web-leanplum-kit
Localytics @mparticle/web-localytics-kit
Mixpanel @mparticle/web-mixpanel-kit
OneTrust @mparticle/web-onetrust-kit
Optimizely @mparticle/web-optimizely-kit
SimpleReach @mparticle/web-simplereach-kit
Taplytics @mparticle/web-taplytics-kit
Twitter @mparticle/web-twitter-kit
UserLeap @userleap/mparticle-web-kit

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