Explore Users from a Funnel

Explore the users in your funnel query in both the Users tool and the Cohort tool.

• The Users tool may be accessed from within any other Indicative tool. The Users tool creates a full list of users who share a characteristic or behavior. With Users, you can explore more information about your customers to contextualize their activity; it represents the “who” behind your analysis results.
• The Cohort tool allows you to explore your user journey across time generations and breakouts on a granular level.

Explore users in Users

Explore users from a funnel step

To explore a list of users from a funnel, choose any data point or table cell within your results. Within the dropdown, select Explore Users. If your query contains a series, you may choose to view users from a single data point or from the entire series. From this Point creates a list of users from only one interval, whereas From Entire Series creates a list of users from all of the intervals within the date range.

To explore a list of users from a single point, choose any data point or table cell within your results. Within the dropdown, select Explore Users.

Explore all users who entered the funnel

To access a list of all users who entered the funnel during the date range, click on or in the circle representing Step A in the results field. Within the dropdown, select Download Users in this Point to CSV.

Alternatively, you may select Column A in the table at the bottom of the results field. Be sure to find the row labeled Overall to view all users who entered the funnel.

If your funnel contains a breakout, you may choose to view users from a single breakout or from the entire step. From Breakout creates a list of users from only one breakout whereas From Entire Step creates a list of users from all of the breakouts.

Explore users from a single path in a multipath funnel

To access a list of all users who completed a single path within a multipath funnel, select the circle representing the last step in the results field. Then, select the relevant path from the table within the Path Insights dropdown. Within the dropdown, choose Explore Users. The relevant path will be highlighted in the results field upon hover.

It is not possible to select a single path within a multipath funnel from within the table at the bottom of the results field.

Explore users in Cohort

To analyze a funnel path in Cohort, select the last funnel step in the visualization area. Then, find the path you would like to analyze, and select Analyze as Cohort.

Indicative will then map your user journey using our Cohort tool. Here, you can get more granular in examining retention on an interval basis. Please note that Indicative will automatically set the breakout to be a time generation. For more information about our Cohort tool, see Cohort: Getting Started.