Data Master allows you to standardize and validate customer data before it gets shared across systems, applications and teams. It encompasses the following features:
A data point is a unit of data collected by mParticle. Data points represent Events such as Custom Events or Screen Views, or User attributes such as Customer Id or Email.
Each data point includes criteria used to select the data point from an incoming data stream, and a definition called a schema that validates the contents of the data point. You can view data points in all three Data Master tools: Catalog, Live Stream, and Data Plan.
For example, here is a view of the Play Video data point in Catalog:
Here is a view of the a Commerce Event data point in Live Stream:
This view of a data point is from Data Plan:
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