DSR Distributions for Erasure

You can configure mParticle to distribute Data Subject Requests (DSRs) for erasure to a number of supported partners. Once forwarded, mParticle can’t guarantee that data is deleted by the partner, so confirm that each partner fulfills the request.

Note: Data subject request (DSR) distribution is available in limited access.

Supported Partners

You can distribute DSRs for erasure to the following partners. Click on the partner name to get details of their erasure APIs.:

Partner Supported IDs Distribution Frequency
Kochava IDFA (iOS Advertising ID) and ADID (Android Advertising ID) Once an hour or every 10,000 messages
Blueshift customer_id, email Immediate

For partners currently not supported, work with each partner separately to manage user data deletion.

Create a DSR Distribution

To create a DSR distribution:

  1. Obtain access credentials for each partner.
  2. Configure and activate the DSR distribution.
  3. Submit DSR distributions for erasure using the UI or API.
  4. Verify that each partner has fulfilled the request.

Obtain Partner Access Credentials

Collect the partner’s credential information to use in the next step:

  • For Blueshift, copy the Users API key. You must be a Blueshift admin user to see this information. Enable Delete All Matching Customers if you want to delete all matching profiles of a user in Blueshift.
  • For Kochava, obtain the Kochava Account ID and App GUID from your Kochava app.

If you can’t find the information, contact your partner account representative.

Create and Activate the DSR Distribution

  1. From your mParticle workspace, open Setup > Outputs and select the Data Subject Requests tab.
  2. Click Add Data Subject Request.
  3. Choose a partner.
  4. In the Data Subject Request dialog, add a Configuration Name and the access credential values you obtained in the previous section.
  5. When you are ready, set Distribution Status to Active.
  6. Select I understand after reading the DSR Distribution disclaimer.

Image of Data Subject Request dialog

Submit DSR Distributions

After the DSR distribution is configured, use either the mParticle user interface or API to submit DSR distributions.

DSR Distribution Considerations

Before you submit a DSR distribution, consider the following:

  • To avoid profile resolution complexities and subsequent conflation of user data deletion downstream, only a single profile will be resolved. All other identities known for the resolved user profile will be enriched onto the user deletion message sent downstream.
  • When using the API or user interface, only a single identity of the same identity type is allowed when DSR distribution has been enabled. For example, a single customer ID, email address, IDFA. You can send in multiple identities of different types such as Customer ID and email address. See API error messages for ID validation rules.
  • To distribute DSR deletion for multiple user profiles, send one erasure request per user profile.
  • mParticle forwards erasure requests on receipt of the request. The general processing time specified in General Request Workflow only applies to the mParticle fulfillment processing and does not apply to DSR distribution.
  • Once forwarded, mParticle cannot guarantee that data is deleted by the partner. You can confirm with the partner that the request has been fulfilled.

Check Distribution Status

To check distribution status per partner, use the GET /requests/{RequestID} resource. The status reported is for distribution and does not indicate fulfillment status from the partner.

Example Response Body

    "controller_id": "3707",
    "expected_completion_time": "2021-09-13T00:00:00",
    "subject_request_id": "a99fa032-0200-47fb-9785-cbce92dd40b9",
    "group_id": null,
    "request_status": "pending",
    "api_version": "2.0",
    "results_url": null,
    "extensions": {
        "opendsr.mparticle.com": {
            "distribution_status": [
                    "domain": "kochava.com",
                    "name": "Kochava DSR Federation",
                    "status": "pending",
                    "status_message": null
                    "domain": "blueshift.com",
                    "name": "Blueshift DSR Federation",
                    "status": "sent",
                    "status_message": null

DSR Distribution Status Definitions

The status_message contains additional details for skipped and failed status.

Status Description
pending The request has been queued for forwarding.
skipped Request was not forwarded due to missing identities.
sent The request has been forwarded.
failed The request could not be sent, possible reasons are invalid credentials, partner API errors.

API Error Messages

If you have enabled DSR distributions, additional identity validation is performed which may result in an HTTP 400 status code response, with details contained in the message.

  1. More than one mpid is provided.
  2. More than one identity of the same type is provided in the subject identities.
  3. More than one identity of the same type is provided in the extensions.
  4. An mpid is provided and additional identities are present.
  5. The same identity type is provided in subject identities and in the extensions.

Example Response Body

    "code": 400,
    "message": "Only one mpid per request is allowed when request distribution is enabled. Please check the 'mpids' collection in the extensions.",
    "errors": [
            "domain": "Validation",
            "reason": "InvalidOperationException",
            "message": "Only one mpid per request is allowed when request distribution is enabled. Please check the 'mpids' collection in the extensions."
Field Name Data Type Description
code integer HTTP status code
message string Detailed validation message
errors collection A collection of validation errors containing a domain, reason and message.

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