Introduction

IDSync is mParticle’s new premium identity management framework, enabling our customers to create a unified view of the customer, with improved data governance, policy, and security.

IDSync gives visibility and control over the management of known and anonymous user identities across all apps and platforms. It allows marketers to accurately identify customers in key moments of their journey in order to support robust targeting and personalization, and to deliver consistent user experiences across all devices, touchpoints, and channels.