Documentation
Developers
API References
Data Subject Request API
Data Subject Request API Version 1 and 2
Data Subject Request API Version 3
Platform API
Platform API Overview
Accounts
Apps
Audiences
Calculated Attributes
Data Points
Feeds
Field Transformations
Services
Users
Workspaces
Warehouse Sync API
Warehouse Sync API Overview
Warehouse Sync API Tutorial
Warehouse Sync API Reference
Data Mapping
Warehouse Sync SQL Reference
Warehouse Sync Troubleshooting Guide
ComposeID
Warehouse Sync API v2 Migration
Bulk Profile Deletion API Reference
Calculated Attributes Seeding API
Custom Access Roles API
Group Identity API Reference
Data Planning API
Pixel Service
Profile API
Events API
mParticle JSON Schema Reference
IDSync
Client SDKs
AMP
AMP SDK
Android
Initialization
Configuration
Network Security Configuration
Event Tracking
User Attributes
IDSync
Screen Events
Commerce Events
Location Tracking
Media
Kits
Application State and Session Management
Data Privacy Controls
Error Tracking
Opt Out
Push Notifications
WebView Integration
Logger
Preventing Blocked HTTP Traffic with CNAME
Linting Data Plans
Troubleshooting the Android SDK
API Reference
Upgrade to Version 5
Cordova
Cordova Plugin
Identity
Direct Url Routing
Direct URL Routing FAQ
Web
Android
iOS
iOS
Initialization
Configuration
Event Tracking
User Attributes
IDSync
Screen Tracking
Commerce Events
Location Tracking
Media
Kits
Application State and Session Management
Data Privacy Controls
Error Tracking
Opt Out
Push Notifications
Webview Integration
Upload Frequency
App Extensions
Preventing Blocked HTTP Traffic with CNAME
Linting Data Plans
Troubleshooting iOS SDK
Social Networks
iOS 14 Guide
iOS 15 FAQ
iOS 16 FAQ
iOS 17 FAQ
iOS 18 FAQ
API Reference
Upgrade to Version 7
React Native
Getting Started
Identity
Unity
Upload Frequency
Getting Started
Opt Out
Initialize the SDK
Event Tracking
Commerce Tracking
Error Tracking
Screen Tracking
Identity
Location Tracking
Session Management
Web
Initialization
Content Security Policy
Configuration
Event Tracking
User Attributes
IDSync
Page View Tracking
Commerce Events
Location Tracking
Media
Kits
Application State and Session Management
Data Privacy Controls
Error Tracking
Opt Out
Custom Logger
Persistence
Native Web Views
Self-Hosting
Multiple Instances
Web SDK via Google Tag Manager
Preventing Blocked HTTP Traffic with CNAME
Facebook Instant Articles
Troubleshooting the Web SDK
Browser Compatibility
Linting Data Plans
API Reference
Upgrade to Version 2 of the SDK
Xamarin
Getting Started
Identity
Web
Alexa
Quickstart
Android
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Step 9. Test your local app
iOS Quick Start
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Python Quick Start
Step 1. Create an input
Step 2. Create an output
Step 3. Verify output
Server SDKs
Node SDK
Go SDK
Python SDK
Ruby SDK
Java SDK
Guides
Partners
Introduction
Outbound Integrations
Outbound Integrations
Firehose Java SDK
Inbound Integrations
Data Hosting Locations
Compose ID
Glossary
Migrate from Segment to mParticle
Migrate from Segment to mParticle
Migrate from Segment to Client-side mParticle
Migrate from Segment to Server-side mParticle
Segment-to-mParticle Migration Reference
Rules Developer Guide
The Developer's Guided Journey to mParticle
API Credential Management
Guides
Customer 360
Overview
Group Identity
Overview
Create and Manage Group Definitions
Getting Started
Create an Input
Start capturing data
Connect an Event Output
Create an Audience
Connect an Audience Output
Transform and Enhance Your Data
Personalization
Introduction
Profiles
Audiences
Audiences Overview
Create an Audience
Connect an Audience
Manage Audiences
Real-time Audiences (Legacy)
Standard Audiences (Legacy)
Calculated Attributes
Calculated Attributes Overview
Using Calculated Attributes
Create with AI Assistance
Calculated Attributes Reference
Predictive Audiences
Predictive Audiences Overview
Using Predictive Audiences
Journeys
Journeys Overview
Manage Journeys
Download an audience from a journey
Audience A/B testing from a journey
Journeys 2.0
Predictive Attributes
What are predictive attributes?
Platform Guide
Billing
Usage and Billing Report
The New mParticle Experience
The new mParticle Experience
The Overview Map
Observability
Observability Overview
Observability User Guide
Observability Troubleshooting Examples
Observability Span Glossary
Event Forwarding
Trends
System Alerts
User Profiles
Introduction
Data Retention
Data Catalog
Connections
Activity
Data Plans
Live Stream
Data Filter
Rules
Blocked Data Backfill Guide
Tiered Events
mParticle Users and Roles
Analytics Free Trial
Troubleshooting mParticle
Usage metering for value-based pricing (VBP)
IDSync
IDSync Overview
Use Cases for IDSync
Components of IDSync
Store and Organize User Data
Identify Users
Default IDSync Configuration
Profile Conversion Strategy
Profile Link Strategy
Profile Isolation Strategy
Best Match Strategy
Aliasing
Analytics
Introduction
Core Analytics
Setup
Sync and Activate Analytics User Segments in mParticle
User Segment Activation
Welcome Page Announcements
Settings
Project Settings
Roles and Teammates
Organization Settings
Global Project Filters
Portfolio Analytics
Analytics Data Manager
Analytics Data Manager Overview
Events
Event Properties
User Properties
Revenue Mapping
Export Data
UTM Guide
Analyses
Analyses Introduction
Segmentation: Basics
Getting Started
Visualization Options
For Clauses
Date Range and Time Settings
Calculator
Numerical Settings
Segmentation: Advanced
Assisted Analysis
Properties Explorer
Frequency in Segmentation
Trends in Segmentation
Did [not] Perform Clauses
Cumulative vs. Non-Cumulative Analysis in Segmentation
Total Count of vs. Users Who Performed
Save Your Segmentation Analysis
Export Results in Segmentation
Explore Users from Segmentation
Funnels: Basics
Getting Started with Funnels
Group By Settings
Conversion Window
Tracking Properties
Date Range and Time Settings
Visualization Options
Interpreting a Funnel Analysis
Funnels: Advanced
Group By
Filters
Conversion over Time
Conversion Order
Trends
Funnel Direction
Multi-path Funnels
Analyze as Cohort from Funnel
Save a Funnel Analysis
Explore Users from a Funnel
Export Results from a Funnel
Saved Analyses
Manage Analyses in Dashboards
Query Builder
Data Dictionary
Query Builder Overview
Modify Filters With And/Or Clauses
Query-time Sampling
Query Notes
Filter Where Clauses
Event vs. User Properties
Group By Clauses
Annotations
Cross-tool Compatibility
Apply All for Filter Where Clauses
Date Range and Time Settings Overview
User Attributes at Event Time
Understanding the Screen View Event
User Aliasing
Dashboards
Dashboards––Getting Started
Manage Dashboards
Dashboard Filters
Organize Dashboards
Scheduled Reports
Favorites
Time and Interval Settings in Dashboards
Query Notes in Dashboards
Analytics Resources
The Demo Environment
Keyboard Shortcuts
User Segments
Warehouse Sync
Data Privacy Controls
Data Subject Requests
Default Service Limits
Feeds
Cross-Account Audience Sharing
Approved Sub-Processors
Import Data with CSV Files
Import Data with CSV Files
CSV File Reference
Glossary
Video Index
Analytics (Deprecated)
Identity Providers
Single Sign-On (SSO)
Setup Examples
Introduction
Developer Docs
Introduction
Integrations
Introduction
Rudderstack
Google Tag Manager
Segment
Data Warehouses and Data Lakes
Advanced Data Warehouse Settings
AWS Kinesis (Snowplow)
AWS Redshift (Define Your Own Schema)
AWS S3 Integration (Define Your Own Schema)
AWS S3 (Snowplow Schema)
BigQuery (Snowplow Schema)
BigQuery Firebase Schema
BigQuery (Define Your Own Schema)
GCP BigQuery Export
Snowflake (Snowplow Schema)
Snowplow Schema Overview
Snowflake (Define Your Own Schema)
Developer Basics
Aliasing
Create an Audience
Creating an audience begins with defining your use case, segmentation approach, and engagement strategy. To do this, consider the following questions:
- What is the business goal you are trying to accomplish?
- Which customer segments are important to achieving this business goal?
- Once you identify the relevant users, what is your strategy for engaging them?
Example Use Cases
Increase User Retention for a Mobile App
Retaining users is crucial for the sustained success of a mobile application. By identifying and re-engaging inactive users, you can boost overall engagement and reduce churn.
Goal: Improve user retention by targeting users who have not opened the app in the last 7 days.
Segmentation Strategy: Identify users who have been inactive for a week but used the app actively within the previous month.
Engagement Strategy: Send personalized push notifications offering a discount or exclusive content to re-engage users.
Predictive Audience for Likely Purchasers
Leveraging predictive analytics allows businesses to anticipate user behavior and proactively engage those most likely to convert, thereby optimizing marketing efforts.
Goal: Increase conversion rates by targeting users predicted to make a purchase in the next 7 days.
Segmentation Strategy: Utilize Predictive Audiences to identify users with a high likelihood of purchasing based on machine learning models analyzing past behaviors and interactions.
Engagement Strategy: Deliver personalized email campaigns featuring product recommendations or special offers to these high-likelihood purchasers.
Optimize Engagement in a Subscription Service
Identifying subscribers at risk of churning enables proactive engagement strategies to maintain a stable subscriber base.
Goal: Minimize churn by identifying at-risk subscribers.
Segmentation Strategy: Identify users whose subscription renewal is within the next 30 days and who have decreased engagement (e.g., fewer logins or interactions).
Engagement Strategy: Offer these users tailored incentives such as a loyalty bonus or a discounted renewal rate to encourage continued subscription.
Create a New Audience
Once you have clearly defined your use case, it’s time to begin building your audience.
Navigate to the Audience Creation Page
- From the mParticle Overview Map, select Segmentation.
- On the Audiences landing page, click Create New.
Configure Your Audience Group
Individual audiences are contained within folders called Audience Groups. The first step in creating a new audience is to set the configurations for this folder:
- Enter a name for your folder.
- Select your Inputs (the platforms and feeds that will supply data to define the audiences within your folder).
- Click Create.
Define Your Audience
After saving your audience group, you’ll enter the Editor. Here is where you can add, view, edit, and connect audiences.
Follow the steps below to create your first audience within this folder:
- Click the Add criteria box to open the Audience Builder Modal.
- In the audience builder modal, choose the environment (Production, Development, or both) from which the audience will receive data. (Note the audience environment considerations below.)
- Click Add Criteria to begin adding criteria for your audience.
- Select the type of data you would like to use for your first criteria (more on criteria types below).
- Referring to the data types and matching rules below, use the criteria editor to further target the users who fit your use case.
. - Once you have added your first criteria, click Done.
After you have added your first criteria, a number displays that represents the estimated audience size:
.
This estimate is based on a sample of data. As you continue to add criteria, you will see an estimated size for both individual criteria as well as for the whole audience.
- Continue adding more criteria using And, Or, or Exclude logic to further refine your audience.
Audience Preview
After defining your audience criteria, you can use the Preview tab to inspect a sample of users that match your current segmentation. Audience Preview helps validate audience composition before activation, reducing errors and improving targeting accuracy.
How to Use Audience Preview
- Navigate to the Preview tab in the audience editor.
- View a list of sample users that meet your audience criteria:
-
Each row in the preview includes:
- mParticle ID – A unique identifier for each sampled user.
-
Last Seen – The most recent interaction timestamp.
March 13, 2025