Documentation
Developers
API References
Data Subject Request API
Data Subject Request API Version 1 and 2
Data Subject Request API Version 3
Platform API
Platform API Overview
Accounts
Apps
Audiences
Calculated Attributes
Data Points
Feeds
Field Transformations
Services
Users
Workspaces
Warehouse Sync API
Warehouse Sync API Overview
Warehouse Sync API Tutorial
Warehouse Sync API Reference
Data Mapping
Warehouse Sync SQL Reference
Warehouse Sync Troubleshooting Guide
ComposeID
Warehouse Sync API v2 Migration
Bulk Profile Deletion API Reference
Calculated Attributes Seeding API
Data Planning API
Custom Access Roles API
Group Identity API Reference
Pixel Service
Profile API
Events API
mParticle JSON Schema Reference
IDSync
Client SDKs
AMP
AMP SDK
Android
Initialization
Configuration
Network Security Configuration
Event Tracking
User Attributes
IDSync
Screen Events
Commerce Events
Location Tracking
Media
Kits
Application State and Session Management
Data Privacy Controls
Error Tracking
Opt Out
Push Notifications
WebView Integration
Logger
Preventing Blocked HTTP Traffic with CNAME
Linting Data Plans
Troubleshooting the Android SDK
API Reference
Upgrade to Version 5
Cordova
Cordova Plugin
Identity
Direct Url Routing
Direct URL Routing FAQ
Web
Android
iOS
iOS
Initialization
Configuration
Event Tracking
User Attributes
IDSync
Screen Tracking
Commerce Events
Location Tracking
Media
Kits
Application State and Session Management
Data Privacy Controls
Error Tracking
Opt Out
Push Notifications
Webview Integration
Upload Frequency
App Extensions
Preventing Blocked HTTP Traffic with CNAME
Linting Data Plans
Troubleshooting iOS SDK
Social Networks
iOS 14 Guide
iOS 15 FAQ
iOS 16 FAQ
iOS 17 FAQ
iOS 18 FAQ
API Reference
Upgrade to Version 7
React Native
Getting Started
Identity
Unity
Upload Frequency
Getting Started
Opt Out
Initialize the SDK
Event Tracking
Commerce Tracking
Error Tracking
Screen Tracking
Identity
Location Tracking
Session Management
Web
Initialization
Content Security Policy
Configuration
Event Tracking
User Attributes
IDSync
Page View Tracking
Commerce Events
Location Tracking
Media
Kits
Application State and Session Management
Data Privacy Controls
Error Tracking
Opt Out
Custom Logger
Persistence
Native Web Views
Self-Hosting
Multiple Instances
Web SDK via Google Tag Manager
Preventing Blocked HTTP Traffic with CNAME
Facebook Instant Articles
Troubleshooting the Web SDK
Browser Compatibility
Linting Data Plans
API Reference
Upgrade to Version 2 of the SDK
Xamarin
Getting Started
Identity
Web
Alexa
Quickstart
Android
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Step 9. Test your local app
iOS Quick Start
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Web
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Python Quick Start
Step 1. Create an input
Step 2. Create an output
Step 3. Verify output
Server SDKs
Node SDK
Go SDK
Python SDK
Ruby SDK
Java SDK
Guides
Partners
Introduction
Outbound Integrations
Outbound Integrations
Firehose Java SDK
Inbound Integrations
Compose ID
Glossary
Data Hosting Locations
Migrate from Segment to mParticle
Migrate from Segment to mParticle
Migrate from Segment to Client-side mParticle
Migrate from Segment to Server-side mParticle
Segment-to-mParticle Migration Reference
Rules Developer Guide
API Credential Management
The Developer's Guided Journey to mParticle
Guides
Getting Started
Create an Input
Start capturing data
Connect an Event Output
Create an Audience
Connect an Audience Output
Transform and Enhance Your Data
Platform Guide
The New mParticle Experience
The new mParticle Experience
The Overview Map
Introduction
Data Retention
Connections
Activity
Live Stream
Data Filter
Rules
Tiered Events
mParticle Users and Roles
Analytics Free Trial
Troubleshooting mParticle
Usage metering for value-based pricing (VBP)
Analytics
Introduction
Setup
Sync and Activate Analytics User Segments in mParticle
User Segment Activation
Welcome Page Announcements
Settings
Project Settings
Roles and Teammates
Organization Settings
Global Project Filters
Portfolio Analytics
Analytics Data Manager
Analytics Data Manager Overview
Events
Event Properties
User Properties
Revenue Mapping
Export Data
UTM Guide
Query Builder
Data Dictionary
Query Builder Overview
Modify Filters With And/Or Clauses
Query-time Sampling
Query Notes
Filter Where Clauses
Event vs. User Properties
Group By Clauses
Annotations
Cross-tool Compatibility
Apply All for Filter Where Clauses
Date Range and Time Settings Overview
Understanding the Screen View Event
Analyses
Analyses Introduction
Segmentation: Basics
Getting Started
Visualization Options
For Clauses
Date Range and Time Settings
Calculator
Numerical Settings
Segmentation: Advanced
Assisted Analysis
Properties Explorer
Frequency in Segmentation
Trends in Segmentation
Did [not] Perform Clauses
Cumulative vs. Non-Cumulative Analysis in Segmentation
Total Count of vs. Users Who Performed
Save Your Segmentation Analysis
Export Results in Segmentation
Explore Users from Segmentation
Funnels: Basics
Getting Started with Funnels
Group By Settings
Conversion Window
Tracking Properties
Date Range and Time Settings
Visualization Options
Interpreting a Funnel Analysis
Funnels: Advanced
Group By
Filters
Conversion over Time
Conversion Order
Trends
Funnel Direction
Multi-path Funnels
Analyze as Cohort from Funnel
Save a Funnel Analysis
Explore Users from a Funnel
Export Results from a Funnel
Saved Analyses
Manage Analyses in Dashboards
Dashboards
Dashboards––Getting Started
Manage Dashboards
Dashboard Filters
Organize Dashboards
Scheduled Reports
Favorites
Time and Interval Settings in Dashboards
Query Notes in Dashboards
User Aliasing
Analytics Resources
The Demo Environment
Keyboard Shortcuts
Tutorials
Analytics for Marketers
Analytics for Product Managers
Compare Conversion Across Acquisition Sources
Analyze Product Feature Usage
Identify Points of User Friction
Time-based Subscription Analysis
Dashboard Tips and Tricks
Understand Product Stickiness
Optimize User Flow with A/B Testing
User Segments
IDSync
IDSync Overview
Use Cases for IDSync
Components of IDSync
Store and Organize User Data
Identify Users
Default IDSync Configuration
Profile Conversion Strategy
Profile Link Strategy
Profile Isolation Strategy
Best Match Strategy
Aliasing
Data Master
Group Identity
Overview
Create and Manage Group Definitions
Introduction
Catalog
Live Stream
Data Plans
Data Plans
Blocked Data Backfill Guide
Personalization
Predictive Attributes
Predictive Attributes Overview
Create Predictive Attributes
Assess and Troubleshoot Predictions
Use Predictive Attributes in Campaigns
Predictive Audiences
Predictive Audiences Overview
Using Predictive Audiences
Introduction
Profiles
Warehouse Sync
Data Privacy Controls
Data Subject Requests
Default Service Limits
Feeds
Cross-Account Audience Sharing
Approved Sub-Processors
Import Data with CSV Files
Import Data with CSV Files
CSV File Reference
Glossary
Video Index
Analytics (Deprecated)
Identity Providers
Single Sign-On (SSO)
Setup Examples
Introduction
Developer Docs
Introduction
Integrations
Introduction
Rudderstack
Google Tag Manager
Segment
Data Warehouses and Data Lakes
Advanced Data Warehouse Settings
AWS Kinesis (Snowplow)
AWS Redshift (Define Your Own Schema)
AWS S3 Integration (Define Your Own Schema)
AWS S3 (Snowplow Schema)
BigQuery (Snowplow Schema)
BigQuery Firebase Schema
BigQuery (Define Your Own Schema)
GCP BigQuery Export
Snowflake (Snowplow Schema)
Snowplow Schema Overview
Snowflake (Define Your Own Schema)
Developer Basics
Aliasing
Use Predictive Attributes in Campaigns
Once you have generated Predictive Attributes, there are several ways to leverage them to engage your users, both within your mParticle and within other tools in your stack.
Create a Predictive Audience
The first way to leverage Predictive Attributes is to them them as inclusion criteria for an audience, therefore creating a Predictive Audience. To maximize the value of your Predictive Attribute, review the information in the prediction details, and determine the likelihood range that meets your campaign goals and budget considerations.
- Higher likelihood ranges will contain fewer total users with a greater likelihood of conversion. If your primary aim is to maximize the efficiency and ROI of a campaign intending to drive a specific action like driving purchases or membership upgrades, it likely makes sense to target higher likelihood percentiles.
- Lower likelihood ranges will contain more users with a lower likelihood of conversion. If you have a broader objective like increasing brand awareness or driving general user acquisition, targeting users with a slightly lower conversion likelihood that still exceeds the average may be best for accomplishing your goals.
Specify your likelihood range within a Predictive Audience
Once you have determined which user likelihood range to use, you need to manually set it as a Predictive Attribute within a Predictive Audience, or update it on an existing Predictive Attribute within a Predictive Audience. To do this:
- Create or navigate to the Predictive Audience in which you want to apply your Predictive Attribute.
- Add a new Audience criterion.
- Select Users from the dropdown.
- Open the Choose User Feature dropdown and select User Attributes.
- Select your Predictive Attribute from the left-hand dropdown.
- Use the comparison operators to target your desired likelihood range.
- Select Activate to re-calculate your Audience with your Predictive Attribute.
For example, to target customers in your prediction’s Most Likely Users range, you would do the following:
Forward you Predictive Attributes to a partner tool
You can forward Predictive Attributes directly to third-party tools in the same way you would with any other User Attribute. To do this, create a connection between your Cortex feed input and the partner system of choice as an event integration.
Query Predictive Attributes with the Profile API
You can also use the Profile API to query user profiles for Predictive Attributes, then use these attribute values to drive personalized recommendations and content suggestions throughout the entire customer journey.
Was this page helpful?
- Last Updated: December 20, 2024