Actable is a customer data accelerator that organizes, analyzes and activates first party customer data for enterprises to create outsize business returns. The Actable Predictive Suite is an ML modeling engine designed to enrich an enterprise’s mParticle investment with predictive customer scoring to inform outbound marketing decisions, as well as additive customer insights to better discern customer value, product alignment, and LTV.
The Actable feed sends eventless data into mParticle that adds
user_attributes to a user based on their Customer ID. Data will contain:
|actable_churn_score||Likelihood of the customer to churn in period defined by the Actable model.|
|actable_nextpurchase_score||Likelihood of the customer to purchase something in the period defined by the Actable model.|
|actable_propensity_score||Likelihood of the customer to perform an action defined by the Actable model.|
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