With Cadent, you can finally beat fragmentation and bring your real TV audiences into view. Tap into the largest independent platform for advanced TV advertising and monetization.


To set up the Cadent integration, contact your Cadent account manager to receive your Cadent Account ID.

Supported User Identities

mParticle will forward the following User IDs to Cadent:

  • Email

Supported Device IDs

mParticle will forward the following Device IDs to Cadent:

  • Apple IDFA
  • Apple IDFV
  • Apple Push Notification Token
  • Android ID
  • Google Advertising ID (GAID)
  • Google Cloud Messaging Token
  • Fire Advertising ID
  • Microsoft Advertising ID
  • Microsoft Publisher ID
  • Roku Advertising ID
  • Roku Publisher ID

Configuration Settings

Setting Name Data Type Default Value Description
Account ID string Uniquely identify your account within Cadent. Contact your Cadent account manager.

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