ConversionLogic is a leading cross-channel attribution, measurement and analytics platform that enables marketing efficiency, optimization and scale by delivering predictive and valuable insights in real-time.

The ConversionLogic integration supports all platforms.

Supported Features

  • Event Forwarding


To set up the ConversionLogic integration, you will need your Advertiser ID, available from your ConversionLogic team.

Supported Device Identities

mParticle will forward the following Device IDs to ConversionLogic:

  • Apple Advertising ID (IDFA)
  • Apple Vendor ID (IDFV)
  • Apple Push Notification Token
  • Android ID
  • Google Advertising ID (GAID)
  • Google Cloud Messaging Token
  • Fire Advertising ID
  • Microsoft Advertising ID
  • Microsoft Publisher ID
  • Roku Advertising ID
  • Roku Publishing ID

Supported User Identities

mParticle will forward the following User IDs to ConversionLogic:

  • Customer ID
  • Email
  • Facebook
  • Google
  • Microsoft
  • Twitter
  • Yahoo
  • Other
  • Other(2-4)

Supported Events

  • Attribution
  • App Event
  • Application State Transition
  • Commerce Event
  • Error
  • Privacy Setting Change
  • Push Message Open
  • Push Subscription
  • Screen View
  • Session Start / End
  • User Attribute Change
  • User Identity Change

Data Processing Notes

ConversionLogic will not accept data more than 24 hours old.

Configuration Settings

Setting Name Data Type Default Value Description
Advertiser Id string Advertiser ID set with ConversionLogic. Please check with ConversionLogic team.

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