Factual is a location data company. Data Enrichment enriches your first party data with real-world visitation data to better understand and engage your customers.

The Factual audience integration works in conjunction with the Factual feed integration. To receive enrichment data from Factual, you must first connect an audience. Factual processes the audience and then will send visit data for those customers via the feed integration.


  1. Contact to obtain a Factual API Key and reach out to your Factual Account Manager for your Factual Account Name.
  2. Set up a Factual audience configuration within mParticle using the information provided above.

Supported Identities

Device Identities

  • Apple IDFA
  • Google Advertising ID


Configuration Settings

Setting Name Data Type Default Value Description
Factual Account Name string Factual Account Name, provided by your account manager
Factual API Key string Contact your account manager to get your Factual API key

Was this page helpful?