Indicative is a customer journey analytics platform designed for product and marketing teams to leverage complex analysis to build better products that drive conversion, increase engagement, and retain customers.
Indicative supports both Event and Audience connections when integrating with an mParticle data source. In general, Indicative requires an event input to be able to use the platform, so enabling the Event connection is required.
You will need an Indicative API key to activate your Indicative integration with mParticle. You can find this in your Indicative project settings.
|Input your project API key found within your Indicative project settings.
|User Identity Field
|Select which user identity to identify users in Indicative. Must be one of CustomerId, Email, MPID, or Other.
|Configure User Attribute Forwarding
|If enabled, you can configure user attributes to share for this audience connection.
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