Indicative is a behavioral analytics platform for growth marketers, product managers, and data analysts to optimize customer acquisition, conversion, and retention.


In order to enable mParticle’s integration with Indicative, you will need an account with Indicative in order to obtain your API Key. Once logged into the Indicative Console, you can select Projects to get your API key.

Indicative API Key

Supported Identities

User Identities

  • Email Address
  • Customer ID (required)

Device Identities

  • Android Device ID
  • Apple IDFV
  • Apple IDFA
  • Google Advertising ID


Configuration Settings

Setting Name Data Type Default Value Description
API Key string When you sign up with Indicative, you will receive API Keys which correspond to all supported platforms on mParticle.
API URI string Your Indicative account manager will provide you with a custom Indicative API URI, if necessary. Otherwise, leave blank.

Was this page helpful?