Audience

Indicative is a behavioral analytics platform for growth marketers, product managers, and data analysts to optimize customer acquisition, conversion, and retention.

In order to enable mParticle’s integration with Indicative, you will need an account with Indicative in order to obtain your API Key. Once logged into the Indicative Console, you can select Projects to get your API key.

User Identity Mapping

When forwarding audience data to Indicative, mParticle will send IDFAs, IDFVs, Google Advertising IDs, Android IDs, Emails, and Customer IDs.

Configuration Settings