Indicative is a behavioral analytics platform for growth marketers, product managers, and data analysts to optimize customer acquisition, conversion, and retention.

In order to enable mParticle’s integration with Indicative, you will need an account with Indicative in order to obtain your API Key. Once logged into the Indicative Console, you can select Projects to get your API key.

Indicative API Key

User Identity Mapping

When forwarding audience data to Indicative, mParticle will send IDFAs, IDFVs, Google Advertising IDs, Android IDs, Emails, and Customer IDs.

Configuration Settings

Setting Name Data Type Default Value Description
API Key string When you sign up with Indicative, you will receive API Keys which correspond to all supported platforms on mParticle.

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