Event

Indicative is a behavioral analytics platform for growth marketers, product managers, and data analysts to optimize customer acquisition, conversion, and retention.

Supported Features

• Behavioral Analytics

Prerequisites

In order to enable mParticle’s integration with Indicative, you will need an account with Indicative in order to obtain your API Key. Once logged into the Indicative Console, you can select Projects to get your API key.

In order for events to be forwarded to Indicative, you must provide a Customer ID User Identity.

Configuration Settings