Indicative is a behavioral analytics platform for growth marketers, product managers, and data analysts to optimize customer acquisition, conversion, and retention.

Supported Features

  • Behavioral Analytics


In order to enable mParticle’s integration with Indicative, you will need an account with Indicative in order to obtain your API Key. Once logged into the Indicative Console, you can select Projects to get your API key.

Indicative API Key

In order for events to be forwarded to Indicative, you must provide a Customer ID User Identity.

Configuration Settings

Setting Name Data Type Default Value Description
API Key string When you sign up with Indicative, you will receive API Keys which correspond to all supported platforms on mParticle.

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