Indicative is a behavioral analytics platform for growth marketers, product managers, and data analysts to optimize customer acquisition, conversion, and retention.


In order to enable mParticle’s integration with Indicative, you will need an account with Indicative in order to obtain your API Key. Once logged into the Indicative Console, you can select Projects to get your API key.

Indicative API Key

In order for events to be forwarded to Indicative, you must provide a Customer ID User Identity.

Supported Platforms

  • Android
  • iOS
  • Web
  • Data Feeds
  • Apple TV

Supported Identities

User Identities

  • Email Address
  • Customer ID (required)

Device Identities

  • Push Token
  • Android Device ID
  • Apple IDFV
  • Apple IDFA
  • Google Advertising ID

Supported Event Types

  • App Event
  • Application State Transition
  • Commerce Event
  • Crash Report
  • Opt Out
  • Push Registration
  • Screen View
  • Session End
  • Session Start
  • User Attribute Change
  • User Identity Change


Configuration Settings

Setting Name Data Type Default Value Description
API Key string When you sign up with Indicative, you will receive API Keys which correspond to all supported platforms on mParticle.
API URI string Your Indicative account manager will provide you with a custom Indicative API URI, if necessary. Otherwise, leave blank.

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