Audience

MadHive is an end-to-end advanced advertising solution for digital video that leverages cryptography, blockchain, and AI.

Prerequisites

1. Ask your MadHive account manager for your MadHive organization ID.
2. Using your organization ID, configure the MadHive audience integration via mParticle’s integrations directory.

Supported Identities

Device Identities

• Apple IDFA
• Google Advertising ID

Settings

Configuration Settings

Setting Name	Data Type	Default Value	Description
MadHive Organization ID	string		Your MadHive organization ID

Connection Settings

Setting Name	Data Type	Default Value	Description
Configure User Attribute Forwarding	bool	False	If enabled, you can configure user attributes to share for this audience connection.