Event

RevX is an app retargeting platform that powers growth for mobile businesses through audience intelligence, programmatic media, personalized ads and ROI optimization. RevX supports the iOS and Android platforms.

Supported Features

  • Event Forwarding

Prerequisites

To set up the RevX integration, you will need your:

  • Advertiser ID - Available from your RevX Account Manager or Account Dashboard.
  • Pixel ID - Available from your RevX Account Manager or Account Dashboard.
  • Business Vertical. Available from your RevX Account Manager.

Data Processing Notes

RevX will not accept data more than 2 weeks old.

Device IDs

  • GAID (Google Advertising ID)
  • IDFA (iOS Advertising ID)

User IDs

  • Customer ID
  • Email address
  • Facebook ID
  • Other

Supported Events

mParticle forwards the following event types to RevX:

  • Attribution
  • Custom Event
  • Commerce Event
  • Session Start

Configuration Settings

Setting Name Data Type Default Value Description
Advertiser ID string Advertiser ID shared by RevX Account Manager. You can pick this up from your RevX Dashboard as well.
Pixel ID string Data Pixel ID shared by RevX Account Manager. You can pick this up from your RevX Dashboard as well.
Business Vertical string Business Vertical shared by RevX Account Manager.