Shopify is an ecommerce platform that has everything you need to sell online, on social media, or in person. The mParticle Shopify integration uses Webhooks.

Data Processing Notes

Enable the Integration

Configure the Shopify Input:

  1. Select Directory, and click the Shopify tile
  2. Click Add Shopify to Setup
  3. Select the Input Feed Integration Type and click Add to Setup
  4. Select the Shopify input configuration group to specify the configuration parameters

    • Configuration Name
    • Environment
  5. Click Create
  6. Copy the Webhook URL.
  7. Follow these instructions to configure the Shopify webhooks using the copied mParticle Webhook URL to to send events to mParticle.
  8. You will need to set up a webhook for each Shopify Topic that you want to send to mParticle with the Format set to ‘JSON’, and Webhook API version set to ‘2020-10’
Shopify Event Shopify Topic
Checkout checkouts/create, checkouts/update
Customer customers/create, customers/disable, customers/enable, customers/update
Draft Order draft_orders/create, draft_orders/update
Fulfillment fulfillments/create, fulfillments/update
Order orders/cancelled, orders/create, orders/fulfilled, orders/paid, orders/partially_fulfilled, orders/updated

Event Mappings

Customer Events

Customer events are mapped to Custom Events of type other and events names:

Shopify Topic mParticle Event Name
customers/create create_customer
customers/disable disable_customer
customers/enable enable_customer
customers/update update_customer

Commerce Events

All other events are mapped to Product Action Commerce Events:

Shopify Topic mParticle Product Action
orders/cancelled refund
orders/create checkout
orders/fulfilled checkout
orders/paid purchase
orders/partially_fulfilled checkout
orders/updated checkout
fulfillments/create checkout
fulfillments/update checkout
draft_orders/create checkout
draft_orders/update checkout

Attribute Mappings

  1. Any Shopify fields that contain blank or null values will not be stored.
  2. All line item properties are set to mParticle product properties when available. All others are set as product custom attributes.
  3. The Shopify SKU field will map to The Shopify product_id and key fields will be set as product custom attributes
  4. The following Shopify fields will be set as event custom attributes
  • API-version
  • created_at
  • domain
  • topic
  1. Fields whose values are arrays of strings are processed by converting the entire array to a single string. Below is an example:
tags": [
    "Barnes & Noble",
    "John's Fav",
    "Big Air"
"tags":"Barnes & Noble, John's Fav, Big Air"
  1. Fields whose values are arrays of objects/dictionaries are processed by flattening the array. Below is an example:
"price_set": {
    "shop_money": {
      "amount": "199.00",
      "currency_code": "USD"
     "presentment_money": {
        "amount": "199.00",
         "currency_code": "USD"

User Attribute Mappings

mParticle will map user properties to User Attributes. All other user properties will be stored as user attributes prefixed with shopify_

Shopify Field mParticle field
default_address.address1, default_address.address2 $address $city
default_address.country_code $country
first_name $firstname
last_name $lastname $zip

Supported Identities

User Identities

  • Email

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