Simplaex develops the world’s most advanced Artificial Intelligence-powered user classification technology, enabling ROI-positive retargeting campaigns based on a unified understanding and valuation of consumer behavior.


To set up the Simplaex integration, you will need your Application Identifier from your Simplaex Account Manager.

Supported Device Identities

mParticle will forward the following Device IDs to Simplaex:

  • Google Advertising ID (GAID)
  • Apple Advertising ID (IDFA)

Supported User Identities

mParticle will forward the following User IDs to Simplaex:

  • Customer ID

Configuration Settings

Setting Name Data Type Default Value Description
Application Identifier string Please enter the app identifier provided by your Simplaex account manager.

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