Event is the globally leading FB and IG Marketing Partner, helping online advertisers leverage most advanced automation to maximize their advertising results

mParticle’s integration supports the iOS and Android platforms.


In order to forward events to, you will need to instrument your app to include a custom attribute named "subAd" on any custom or commerce events you wish to track. The value of this attribute should be the Facebook Ad ID of the ad you are tracking attribution for.

Data Processing Notes will not accept data more than 24 hours old.

Supported Identities

mParticle forwards SHA-256 encoded Customer IDs to

Supported Events

mParticle forwards the following event types to

  • Commerce Event
  • Custom Event
  • User Attribute Change

Note that for the Custom and Commerce event types, only events with the "subAd" custom attribute are processed by

Configuration Settings

Setting Name Data Type Default Value Description Company ID string (Optional) company ID. You can reach out to Account Management to get one.
App ID string (Optional) App ID. Unique identifier for the app.

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