The Filter’s TV personalisation products increase viewing, loyalty and revenue. Our data science underpins the business decisions of the world’s most forward thinking broadcasters.

Enable the Integration

  1. Obtain your API Key from The Filter.
  2. Use the above credentials to configure The Filter’s Event Integration via mParticle’s integrations directory.

Supported Platforms

The Filter will receive events forwarded from the following input sources:

  • Alexa
  • Android
  • Custom Feeds
  • Fire TV
  • iOS
  • Web
  • Roku
  • Smart TV
  • tvOS
  • Xbox

Supported Identities

User Identities

  • Customer ID
  • Email Address
  • MPID
  • Other
  • Other 2
  • Other 3
  • Other 4

Device Identities

  • Android Device ID
  • Apple IDFA
  • Apple IDFV
  • Apple Push Notification Token
  • Fire Advertising ID
  • Google Advertising ID
  • Google Cloud Messaging Token
  • Microsoft Advertising ID
  • Microsoft Publisher ID
  • Roku Advertising ID
  • Roku Publisher ID

Supported Event Types

  • Custom Event
  • Screen View
  • Session Start
  • Session End

Data Processing Notes

The Filter will accept event data from any timeframe.


Configuration Settings

Setting Name Data Type Default Value Description
API Key string Your API key issued by The Filter.

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