mParticle imposes certain limits on incoming data in order to protect the performance of both the mParticle dashboard and your apps. This includes limits around the length of individual data points, such as event names, how fast mParticle can receive data, and how many unique data points a workspace or account can have.
The tables below list mParticle’s Default Limits. Enterprise customers should contact their Customer Success Manager for custom limits.
mParticle can recieve data across many channels, and limits are not always enforced in the same way for each channel. Where appropriate, the details section of each table describes how limits affect SDK data - received from mParticle’s native SDKs - and S2S or ‘server-to-server’ data. S2S data includes data received via the Events API, and from partner feeds.
Incoming Event Batches
Resource
Limits
Details
Event name length
256 characters
SDK will log an error and the event will not be uploaded. For S2S data, names exceeding the limit will be truncated.
Max unique attributes per event
100
SDK will log an error and upload the event with no attributes.
Event attribute name length
256 characters
SDK will log an error and no attributes will be set for the event. S2S will truncate the attribute name.
Event attribute value length
4096 characters
SDK will log an error and no attributes will be set for the event.
User attributes per event batch
100
SDK will allow only 100 attributes per user and will log an error you attempt to create additional attributes.
User attribute name length
256 characters
SDK will log an error and no attributes will be set.
User attribute value length
4096 characters
SDK will log an error and no attributes will be set.
User attribute list
1000 Entries
SDK will log an error and no attributes will be set.
User attribute list entry length
512 characters
SDK will log an error and no attributes will be set.
SDK Event Data Only
Resource
Limits
Details
Total batch size
128KB
If this limit is exceeded, the SDK will automatically attempt to break up the batch into multiple smaller batches.
Total events per session
1000
Once the limit is reached, subsequent events for the session are not uploaded.
Events per Workspace and User
Resource
Limits
Details
Unique event names and Screen Names per workspace
1000
New unique event names over the limit are dropped from incoming data. This limit is configurable, but proliferating unique event names usually indicate problems with your data and can impact performance of both the mParticle dashboard and your apps, therefore it will not be raised except where absolutely necessary.
Average events per user within 24 hours
150
mParticle reserves the right to restrict usage above this level to ensure platform quality of service. This limit can be raised by arrangement.
Average events per user within 30 days
175
mParticle reserves the right to restrict usage above this level to ensure platform quality of service. This limit can be raised by arrangement.
Events and User Profile API
Resource
Limits
Details
Requests per minute
Variable but starting at 360 requests per minute
Actual limits scale up and down with demand. If you exceed the limit, the mParticle API will return an HTTP 429 response code. Set up your S2S implementation to respect 429 responses and retry the request in an exponential backoff pattern.
Total Request Size
256kb
Whether using the /events or /bulkevents endpoint, the total request size must be under 256kb.
Data Storage
Resource
Limits
Details
Event batch long-term archival storage
24 months
Contact your mParticle Customer Service representative if you need longer or shorter archival storage.
Profile storage
30 days
User Profiles are deleted after 30 days of inactivity.
Dashboard
Resource
Limits
Details
Max Workspaces
50
Users are prevented from creating additional workspaces. This limit can be raised by arrangement.
Max Users
200
Admins are prevented from creating additional users. This limit can be raised by arrangement.
Audience Name Length
100
Audience name and external name fields are limited to 100 characters.