ActionX offers mobile and cross-screen re-targeting capabilities to brands and mobile app publishers. mParticle’s integration with ActionX enables you to push audiences created in mParticle’s Audience Manager to ActionX for use in re-targeting and re-engagement campaigns, as well as forward in-app event data to ActionX for conversion tracking and campaign optimization.

Supported Features

  • Event Forwarding


In order to enable our integration with ActionX, you’ll need to obtain one or more Advertiser Tokens from ActionX - one for each App that you’re planning to forward Audiences to. Please reach out to your contact at ActionX for additional information on how to obtain your Advertising Tokens.

Event Data Mapping

mParticle’s integration forwards the following event types to ActionX:

  • App Installs
  • App Opens/Activations
  • App Login/Logout
  • Screen Views
  • E-Commerce Purchases Product Views Add/Remove from a Shopping Cart Add/Remove from a Wish List
  • Custom Event Types (all event types not listed above will be forwarded as custom events)

The following table details how mParticle E-Commerce events are mapped into ActionX’s data model:

mParticle Method ActionX Event Data Mapping
logTransaction All Events generated by calls to logTransaction will be passed as revenue-increasing product purchase events to ActionX. The transaction ID in the associated MPProduct will be passed as the product ID, and total price will be passed as revenue.
logLtvIncrease Calls to logLtvIncrease will increase App and User revenue in ActionX by the specified amount.
logProductEvent Calls to logProductEvent will be forwarded to ActionX as Product View, Add/Remove from Cart, or Add/Remove from Wishlist Product Action Events, according to the enum value passed to logProductEvent.
logEvent All calls to logEvent with the reserved attribute “$Amount” defined will increase App and User revenue in ActionX by the value of $Amount.

E-Commerce Product Attributes

If defined in an MPProduct object, the Unit Price and Category will be passed as product attributes to ActionX and utilized for campaign optimization.

Configuration Settings

Setting Name Data Type Default Value Description
Advertiser Token string The ActionX Advertiser Token for your app.

Connection Settings

Setting Name Data Type Default Value Platform Description
Use Customer ID bool True All If enabled, mParticle will forward your Customer ID values to ActionX.

Was this page helpful?