Audience

Bidease is a fully transparent mobile DSP that helps marketers achieve their growth goals through risk-free programmatic performance advertising.

Prerequisites

1. Obtain a Bidease Token from your Bidease account manager.
2. Using this credential, configure the Bidease integration via mParticle’s integrations directory.

Supported Identities

User Identities

• mParticle ID (MPID)

Device Identities

• Android Device ID
• Apple IDFA
• Apple IDFV
• Google Advertising ID

Settings

Configuration Settings

Setting Name	Data Type	Default Value	Description
Bidease Token	string		The Bidease Token is used to leverage the Bidease API. Contact your Bidease account manager to get your token.

Connection Settings

Setting Name	Data Type	Default Value	Description
Configure User Attribute Forwarding	bool	False	If enabled, you can configure user attributes to share for this audience connection.