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Feed

Branch helps mobile apps grow with deep links that power referral systems, sharing links, invites and marketing links with full attribution and analytics.

Input Data Details

The following types of data can be configured to be sent from Branch to mParticle

  • Attribution

Branch attribution events are mapped as follows:

  • Event Type = Custom Event
  • Custom Event Type = attribution
  • Event Name = attribution

Branch Event Mapping

Branch attribution events are mapped as follows:

General Fields

mParticle Field Description
event_id Unique mParticle ID for the Event. Mapped to the Branch install event ID
timestamp_unix_ms Unix time in milliseconds
application_info mParticle Application info
device_info mParticle Device info, including IDFA, IDFV or Android Advertising ID where available.
ip IP Address of the device

Custom Attributes

Most attribution events will include a campaign custom attribute.

Depending on your Branch setup, Branch may also send other custom attributes. These attributes may be prefixed with symbols. ~ indicates an analytics tag, $ indicates a Branch configuration parameter and + indicates a parameter not instrumented by the user but added by Branch to enrich the event.

Configuration

Configure the Branch Input in mParticle:

  1. Select Directory, and click the Branch tile
  2. Click Add Branch Metrics to Setup
  3. Select the Input Feed Integration Type and click Add to Setup
  4. Specify the configuration parameters:

    • Configuration Name
    • Act as Application
  5. Click Create
  6. Copy the Server Key and Secret

Follow Branch’s instructions to use your Server Key and Secret to configure the postback in Branch.

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