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Feed
Braze is a comprehensive customer engagement platform that powers relevant experiences between consumers and brands they love. Braze helps brands foster human connection through interactive conversations across channels.
The Braze Feed allows mParticle to receive Braze interaction data for the iOS, Android and Web platforms. It also supports an ‘unbound’ feed for events, such as emails, that are not connected to an app platform.
Enable the Braze Feed
- From your mParticle account, go to Data Platform > Setup > Directory using the left hand nav, and search for Braze.
- Check Input Feed, and click Configure.
- Enter a describe name under Configuration Name and set the Feed Status to Active.
-
Under Select Platform select the input platform you want your Braze feed to act as.
- The Braze Feed integration supports iOS, Android, Web, and Roku as “act as” platforms.
- To leave the feed unbound, leave this setting blank.
- After selecting your input protection level for your configuration, click Save & Open in Connections.
- Copy the provided key and secret and use these to configure the mParticle output feed within your Braze account.
Common Event Data
All events from the Braze Feed will include any available user/device identifiers. Platform feeds will include basic device information.
User Identifiers
- Customer ID
- Apple Vendor ID (IDFV)
Device Info
- Platform
- Device Model
Events
The Braze Feed sends events for tracking campaign performance. Included as custom attributes for each event are Braze’s IDs for the relevant Campaign, News Feed Card, Button, Canvas, etc. You can find the ID’s in the relevant sections of the Braze Dashboard under API Identifier. See Braze’s Identifier Types for more details.
You can also see a full list of your API Identifiers on Braze’s Developer Console.
A full list of events and their allowed attributes can be found in Braze’s Documentation. For events with campaign_id, canvas_id, canvas_step_id, and canvas_variation_id listed note that an individual event may have a campaign_id, the canvas_* attributes, or neither.
- Last Updated: June 17, 2025