The Factual feed integration works in conjunction with the Factual audience integration. To receive enrichment data from Factual, you must first connect an audience. Factual processes the audience and then will send visit data for those customers via the feed integration.
On a daily cadence, Factual generates all visits for the set of mParticle MAIDs provided via the audience integration and sends this visit data to mParticle via the feed integration.
Factual will send the following events to mParticle as Custom Events. Full details on the events sent by Factual and the possible attributes within those events can be found below.
Full documentation on Factual’s category labels can be found here. A single visit can be included in up to 3 categories. The
factual_categories will contain a de-duplicated comma separated set of categories.
||True||Category labels that describe the Factual category branch|
||True||ISO Alpha-2 Country Code|
||True||City, town or equivalent|
||True||State, province, territory, or equivalent|
||False||Dwell time expressed in milliseconds|
||A list of segment IDs that apply to the user|
||A list of segment labels that apply to the user|
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