Fiksu uses its programmatic media buying and optimization technologies to help app developers cost-effectively acquire new users.
mParticle’s Fiksu integration supports custom mappings which allows you to map your events and attributes for Fiksu. mParticle provides mappings for the following Fiksu event types:
|Setting Name||Data Type||Default Value||Description|
||For Apple OS apps, your app’s iTunes ID. For Android, your app’s package name.|
|Setting Name||Data Type||Default Value||Platform||Description|
|Hash Customer ID||
||All||mParticle forwards your Customer ID values as Fiksu’s clientid. If this setting is enabled, mParticle will hash your Customer ID values before forwarding them to Fiksu. Fiksu does not permit clientid values to contain personally identifying information (PII), so If your Customer IDs contain PII, you should enable this setting.|