Audience

Fiksu DSP is a massive, proprietary dataset with powerful segmentation tools to target and retain high-quality mobile audiences.

Prerequisites

In order to enable the mParticle integration with Fiksu DSP, you’ll need to obtain your Application ID from Fiksu for mParticle configuration.

User Identity Mapping

When forwarding audience data to Fiksu DSP, mParticle will send IDFAs and Google Advertising IDs.

Configuration Settings

Setting Name	Data Type	Default Value	Description
Application ID	string		Application ID provided by Fiksu

Connection Settings

Setting Name	Data Type	Default Value	Description
Audience Type	string		Fiksu Audience Type, currently supported values are “preload”