Formation is the global leader in developing solutions that use AI and ML to deliver unique, tailored, individual offers to customers at enterprise scale, driving 3x lift in incremental revenue and doubling marketing efficiency.
Enable the Integration
Obtain a Formation API Key from your Formation account.
Use the above credentials to configure a Formation Event Integration via mParticle’s integrations directory.
Formation will receive events forwarded from the following input sources:
Supported Event Types
Commerce Event (Product Action)
Data Processing Notes
Formation will not accept data more than 56 days old.
By default, Formation will not accept new data points. After configuring your Formation integration, you need to enable events to forward using mParticle’s Data Filters.
Formation will only process commerce events with the purchase action. Any other commerce events will be ignored by Formation during processing.