Foursquare is the leading independent location technology platform. Foursquare enriches your first party data with real-world visitation data to better understand and engage your customers.
The Foursquare feed integration works in conjunction with the Foursquare audience integration. To receive enrichment data from Foursquare, you must first connect an audience. Foursquare processes the audience and then will send visit data for those customers via the feed integration.
On a daily cadence, Foursquare generates all visits for the set of mParticle MAIDs provided via the audience integration and sends this visit data to mParticle via the feed integration.
Foursquare will send the following events to mParticle as Custom Events. Full details on the events sent by Foursquare and the possible attributes within those events can be found below.
Full documentation on Foursquare’s category labels can be found here. A single visit can be included in up to 3 categories. The
factual_categories will contain a de-duplicated comma separated set of categories.
||True||Category labels that describe the Foursquare category branch|
||True||ISO Alpha-2 Country Code|
||True||City, town or equivalent|
||True||State, province, territory, or equivalent|
||False||Dwell time expressed in milliseconds|
||A list of segment IDs that apply to the user|
||A list of segment labels that apply to the user|
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