Event

Google Marketing Platform Offline Conversions helps marketers plan, buy, measure and optimize digital media and customer experiences in one place.

This integration utilizes Google’s Campaign Manager 360 API.

Supported Features

• Attribution

Overview

mParticle’s Google Marketing Platform Offline Conversions integration maps mParticle events to Floodlight activities. Event and user attributes can also be mapped to Floodlight Custom Variables.

Prerequisites

In order to enable mParticle’s integration with Google Marketing Platform, you will need to have the following in Google:

• A campaign manager account
• API access enabled on your campaign manager account
• A user profile with access to the account
• User profile permissions with access to your resources

See Google’s docs here for more information.

Data Processing

Requirements

Events will be forwarded to Google Marketing Platform Offline Conversions if all of the following are true:

• The event timestamp is within the last 28 days
• The event has at least one valid identifier. Supported IDs are IDFA, Google Advertising ID (GAID), and Google Click ID. See user data mapping for information on how to set Google Click ID.
• The event is mapped in mParticle to a Floodlight activity. See event mapping for more information.

User Data Mapping

These fields are set for events of all supported types.

Google Field	mParticle Field	Description
Mobile Device ID	IDFA or Google Advertising ID (GAID)	Set to GAID if provided. Else, set to IDFA if provided.
Google Click ID	Google.ClickId Custom Flag	See more information on custom flags here.
Treat for Underage	Variable Mapping setting	This can be set to a user attribute or event attribute based on the Variable Mapping setting. See variable mapping for more information.
Child Directed Treatment	Variable Mapping setting	This can be set to a user attribute or event attribute based on the Variable Mapping setting. See variable mapping for more information.
Limit Ad Tracking	Variable Mapping setting	This can be set to a user attribute or event attribute based on the Variable Mapping setting. See variable mapping for more information.
Non-Personalized Ad	Variable Mapping setting	This can be set to a user attribute or event attribute based on the Variable Mapping setting. See variable mapping for more information.

Commerce Data Mapping

Commerce events contain all the user data fields described in user data mapping as well as the fields below. Note, commerce fields can be set via variable mapping for events of all type.

Google Field	mParticle Field	Description
Value	Variable Mapping setting or the total_amount field	This can be set to a user attribute or event attribute based on the Variable Mapping setting. See variable mapping for more information. If no mapping is configured, this will be set to the total_amount field. See here for more information.
Quantity	Variable Mapping setting or the quantity field	This can be set to a user attribute or event attribute based on the Variable Mapping setting. See variable mapping for more information. If no mapping is configured, this will be set to the sum of the quantity fields for all products on the event. See here for more information about the field.

Variable Mapping

Many fields can be set via the Variable Mapping setting. This setting allows you to map a user attribute or event attribute to a variety of fields. See user data mapping and commerce data mapping for info about specific fields that can be set in Google.

mParticle will also map attributes to Floodlight custom variables.

Some important notes:

• Multiple attributes cannot be mapped to a single Google variable.
• Attributes will only be mapped if they have a value set for them.

Event Mapping

mParticle events are mapped to Floodlight activities via the Event Mapping setting. This setting allows you to specify an event and provide a Floodlight activity ID for that event.

Some important notes:

• mParticle events can only be mapped to a single activity ID.
• At least one mapping is required to create a connection.
• Only mapped events will be forwarded to Google Marketing Platform.

Configuration Settings

Setting Name	Data Type	Default Value	Description
Profile ID	Integer		The ID associated with the user profile for this account.

Connection Settings

Setting Name	Data Type	Default Value	Platform	Description
Floodlight Configuration ID	Integer		All	The Floodlight Configuration’s ID.
Variable Mapping	Custom Field		All	Allows you to map your mParticle event attributes and user attributes to the corresponding variables setup in Floodlight. See variable mapping.
Event Mapping	Custom Field		All	Allows you to map your mParticle events to the corresponding activity ids in Floodlight. See event mapping.