LifeStreet is a leading global in-app advertising technology company. Its platform delivers breakthrough monetization for publishers and extraordinary volumes of quality users for advertisers.


In order to enable our integration with LifeStreet, you’ll need to obtain your API Key from your LifeStreet Account Manager for mParticle configuration.

User Identity Mapping

When forwarding audience data to LifeStreet, mParticle will send IDFAs and Google Advertising IDs.

Configuration Settings

Setting Name Data Type Default Value Description
API Key string Please use the API key provided to you by LifeStreet account manager.

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