Audience

Lifestreet is a leading global in-app advertising technology company. Its platform delivers breakthrough monetization for publishers and large volumes of quality users for advertisers.

Prerequisites

In order to enable our integration with LifeStreet, you’ll need to obtain your API Key from your LifeStreet Account Manager for mParticle configuration.

User Identity Mapping

When forwarding audience data to LifeStreet, mParticle will send IDFAs and Google Advertising IDs.

Configuration Settings

Setting Name	Data Type	Default Value	Description
API Key	string		Please use the API key provided to you by LifeStreet account manager.

Connection Settings

Setting Name	Data Type	Default Value	Description
Configure User Attribute Forwarding	bool	False	If enabled, you can configure user attributes to share for this audience connection.